Customer satisfaction is the key aim of any type of business. The success and failure of a business largely depends on the degree of satisfaction of the customers towards the good or service of the company. It is vital for the entire marketer to study the behavior of customers in order to make the marketing activity more effective. Days have gone when the market was called as buyer's market; today's market is called as customer's market and customer is the ultimate king of the market. Anything designed by the marketer is to fulfill the demands and requirements of the customer. So the company has to conduct some customer loyalty programs at a regular time interval to test whether the customers are loyal towards the products or services or not.
Retaining an old customer with the company is more important than attracting a new customer towards the business. Retaining a customer is so difficult today as there are a number of competitors in the market to acquire the customer with some unique service quality. Companies follow a number of customer retaining strategies to stick a customer with the service of the company. The most powerful strategy is to conduct customer loyalty programs at a frequent time interval. A customer will become loyal to the company only when he gets the right quality of service from the service provider. Loyalty can be achieved by the company by consistently fulfilling the requirements of the customers. So it is an important decision of the company to conduct customer loyalty program to increase the satisfaction level of the customers.
The marketing activity has been changed a lot with the passage of time. You can't operate the whole business just by sitting at one place. You have to go to the market and grab all the opportunities to turn a targeted customer into a potential one. You have to follow some unique strategies to attract the attention of more and more customers towards the goods or service to sustain in the cut throat competition. You can follow some survey programs to measure the degree of satisfaction of the customers. The survey may be online survey, maul survey or telephonic survey or the combination of three. Such type of customer loyalty programs can help the company to know the requirement of the old customer, so that he can design the product in a proper way to satisfy the needs of that customer.