Importance of Decision Making in Online Shopping

Importance of Decision Making in Online Shopping

Customers usually make three types of buying decisions included; low involvement decisions, moderate decision making and high involvement decisions. The type of buying decision depends on the type of product/service which is planned to buy. Low involvement decisions are usually made for staple products e.g. candies, biscuits, drinks, utilities and detergents. And high involvement decisions are made for specialty products e.g. Electronics, clothes, furniture and etc.

In online shopping, more decisions are referred to high involvement decisions. Customers need detailed information about online merchants, shopping tools and applications, product reviews and deals and coupons. So that, they can get best priced and quality items and save their some extra money too. Online shoppers can improve their shopping skills by keeping following steps in mind;

Identify the need/problem: What is your requirement and why you plan to shop?

Prioritize your needs: Write down your requirements/needs and think on each deeply. Then look at your resources and prioritize those needs which are necessary to fulfill.

Develop alternatives; Search for solutions at different online stores. Must work on the no. of alternatives - products that satisfy the same need and merchants that carry those products.

Analyze each alternative: Look at each possible solution and analyze it in terms of quality, price and serviceability. Check prices for each solution (product) and use price comparison shopping tool. Read product reviews for each solution that will help in refining your decision. Search for related coupon codes and deals for each solution.

Select the best solution: After doing complete analysis, select that product/service which best meets your requirements and economical in price.

For making decisions smartly, shoppers also need to know some good online sources. The leading online retailers are including Amazon.com, Sears.com, Overstock.com, Walmart.com, Kmart.com, Babiesrus.com, Officedepot.com and Target.com. Besides these online stores, shoppers can also join some shopping communities in order to get latest product reviews and price comparison facilities.

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