Importance of Fitness Centers in Hospitality Industry
Importance of Fitness Centers in Hospitality Industry
If there is one thing that frequent travelers miss the most during a business trip, other than their families of course, it's a decent gym where they can pump iron and let off some steam.
Fortunately for business travelers, especially the fitness-savvy kinds, the hospitality industry has woken up to the fact that hotel fitness solutions rank pretty high on their guests' priority list when selecting accommodation.
These exercise-minded guests, who don't forget to pack in their workout apparel, sneakers, and the all-important iPod even if they're going away for a couple of nights, will likely check out the fitness facility at a hotel before making reservations.
They will also, in all probability, not hesitate in passing up a hotel if the fitness solutions it offers don't match up to their expectations.
Focus on Hospitality Fitness
Clearly, hotels and resorts can no longer get away with a "put together" facility that has but a few outdated exercise machines, some mismatched free weights, and questionable hygiene and call it a gym.
They realize that hotel fitness solutions occupy an important place in the bouquet of services they provide if they want to enhance their guests' overall experience at their property. Customer satisfaction, retention and recall are riding on this important, but often overlooked, part of a hotel's offerings.
One of the reasons why hotels are investing sweet dollars into developing an in-house gym is the focus on healthy living. There has been a significant shift in fitness trends over the last few years where in people are no longer exercising just to look good.
They are working out because it has a positive impact on their overall wellbeing. Exercising gives them a sense of being fit, not just well sculpted. This shift in attitude makes them unwilling to compromise on their exercise regimen, whether they're at home or on a trip out of town.
These road warriors expect the same level of sophistication from their hotel fitness center that they're used to at home, so there is no break and minimal alterations in their fitness routine.
Advantage Modern Fitness Centers
Another reason why hotels and other commercial lodgings cannot rely on pools and running tracks is the fluctuation in weather conditions. You never know when a town is hit by rain, hail, storm and the like.
At such times, guests who don't want to miss their workout session will head to the in-house gym and the hotel's not going to earn any points if they have to return disappointed with the facility.
Also, many business travelers have a packed schedule and may not be able to squeeze in a workout during regular hours. So, it's not only important for hotels to have a fitness center, but also keep it operational round the clock for their guests to be able to exercise whenever they find the time.
Rising to the Hospitality Fitness Challenge
In this game of one-upmanship in offering top of the line fitness solutions, no one wants to be left behind. So, if some of the premium brand properties are offering their preferred guests personalized trainers and in room workouts, others are revamping their entire facilities and outfitting them with high-end equipment, big screen plasma TVs and other fancy amenities.
Not willing to lose business on this account, many economy hotels and friendly neighborhood B&B's that don't have the space or budget for an in-house fitness facility are tying up with local health studios where their guests can work out.
Hospitality fitness is here to stay and the sooner you shape up, the better it will be for your business. In your rush to jazz up the bar or modernize your spa, make sure you don't miss the fitness bus!
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