Back then, businesses have a very limited means of reaching out to potential customers to market their services or products. But now, thanks to the advent of the ecommerce - which is now a global phenomenon, businesses can now have their very own website online which could be accessed by millions and millions of people all over the world. Yes, all over the world. But of course that won't happen overnight. To be able to achieve your goal of reaching out to people all over the world, you will need to have your website optimized by a search engine optimization or SEO specialist.
Conventional marketing such as posting advertisements on magazines and newspapers and printing flyers is only capable of reaching a very limited number of potential customers. Millions and millions of people all over the world are connected to the Internet which makes the Internet a very good medium to market your service or your product. SEO is a relatively new marketing technique but it is definitely one of the best in terms of effectivity and bringing in results.
Constant visitors is very important factor to consider when putting up a website. That is basically the reason why you are putting up one in the first place, for the visitors to see and check out what is in your site. Without a steady stream of visitors to your website, there is absolutely no way that it can succeed. And all of this can not be achieved without SEO, that is why SEO is very important in your website.