Importance of redirection in the SEO services

Importance of redirection in the SEO services

Redirection of the webpage to some other domain name is a practice that is most commonly followed by the SEO services providers. This practice needs to be used very carefully since its immature use by the inexperienced SEO providers might draw the wrath of the search engines. Therefore, SEO Sydney providers do take note of the following methods of redirection of websites and make it a point to use the right methods only, leaving aside the wrong ones. This way they can protect the sites of their own or of their clients from getting banned by the search engines.

Before discussing some of the redirection methods, let us first examine some of the reasons for the use of this method.

1. You might have a new site developed with a new URL, but the people might continue to use the old URL which they have bookmarked. Without redirection, they are likely to see the 404 error. So, by redirecting the SEO services providers do inform them about the new URL from the old one.

2. Registering more than one extension of the domain name: So, you might like to have xxxx.com, xxxx.org, xxxx.net and likewise. One you have these, you would like to make any one among these to be functional and redirect the others to these URLs.

3. When you feel the need to get a domain name on one of your products and then redirection might be needed to reach the category sub-directory of the existing site. So, if you have a product xxxx and want to get a domain name www.xxxx.com , you might have to redirect it to your existing site www. yyyy.com/xxxx under the sub category of xxxx.

4. You might also want to buy a number of related and quality domain names to ward off the competition from these domains and then redirect these to some other website.

Given below are some of the popular redirection methods.

1. 301 redirect implying that the site has moved permanently to some other URL. This is the method which is recognized by the search engines to be legal. It transfers 99% of links to the redirected URL.

2. 302 Redirect: Internet runs on the HTTP protocol which defines the way URLs function. Its two versions are 1.0 and 1.1. When the first one was in use, that is HTTP 1.0, the 302 redirect meant that it was a temporary redirection. With the coming of the HTTP 1.1, this meant that the URL is 'found'. It does not transfer the links to the redirected URL at all.

3. 307 redirect: This can be considered a successor of the HTTP 1.1 303 redirect. The best possible use for this is when the content has been moved temporarily to a new URL for the maintenance of the site. This requires changes at server level.

4. Meta refresh: The SEO services providers use the meta-refresh techniques to redirect at the page level rather than the server level. You must have seen a message to click on a specified hyperlink if the page does not automatically get redirected to a new URL.

It is only the 301 redirects that are recognized by the search engines to be legal and allow the passage of link juice to the redirected URLs. 302 or meta refreshes do not pass links benefits to the redirected URLs.

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