In the internet-driven world of today, it is likely that you would like the online
community know about your existence especially when you are in a business. It is important that you know how to make your online presence be heard by everyone and search engine optimization is always the key to your websites success and perhaps your business as well.
First, you need to make sure that your site has its own unique IP address. The reason for this is that sites that have shared hosting service will have the same IP address and this could create future problems especially if one of these sites will get banned by major search engines. It will definitely affect your ranking or it may get your site banned as well because of the same IP address.
Another important aspect of search engine optimization is the site map to make your site even more SEO friendly. This tool will help your site make it to the Google webmaster tool list and will create great opportunities for your site. Furthermore, online users will be able to navigate through your site easily and conveniently.
Do not forget to use search engine friendly URLs. This may be the bread and butter of the survival of your site. People tend to memorize the sites that have meaning to them especially when they want to visit them often. If your site has a URL that is hard to memorize, people will most likely forget about you. Search engines have a way of liking friendly URLs as well.
If you are promoting your business online, having SEO friendly URL will get you higher up in the ranking since the crawlers will find you easily. Make sure your URL involves the important keywords that your business is promoting. For example, if your site is promoting web hosting then it would be right to put the keyword into the URL.
Remember, search engine friendly URLs are only one of the important aspects for search engine optimization. If you want to improve your online presence and increase your chances in having more unique visitors that could potentially become your clients.