One of the most important gift categories online is Christmas presents for mum. It has been observed that most people buy a gift for their moms. Majority of customers have moms if they don't have girlfriends or wife in their lives. So logically this turns out to be the most frequently visited links and majority of gifts around the holiday season flow out of this category. It is one of the specifications that make a division in main category called Gift Ideas for her. This is a general category for all of us who have to choose gifts for women in our lives. Gift Ideas for her could be a hyperlink throughout the year as people may not have bulk gifts to choose, but when it comes to holiday season using such categorisation may turn out to be a bad decision. Not only will it make navigation difficult but it may crash the website if more users are accessing the same link at a time. It is better in all ways and means to create much specific categories on your online store like Christmas presents for mum.
From inventory perspective as well it makes sense that categorisation gets to the bottom line specifications. Christmas Presents for mum is a good example of one of most specific categories. Gift ideas for her as well can be given that detailed and specified approach so that it also becomes more customer friendly in terms of navigation. Time taken and easy approach are the parameters on which any online store is assessed. All these are responsibilities of a web designer while he or she is designing a website. Display of product and details about the product that can give all the necessary information about the product is other aspect that needs to be checked. Information about the product should strike a balance; it should neither be more than customer wanted nor short of customer's expectation. Asking for feedback about your services and even design of the store will help you do it better. Furthermore online store could be so interactive that it gives us every detail of what was appreciated and what was not liked. All these changes should be done much before any such festive season, so that there is no negative impact on the sales and customer satisfaction. All these factors may impact revenue either way.