Important Designer Basics For Brochure Printing

As a brochure designer, I bet that you usually get preoccupied with the design too much that brochure printing for you is just an afterthought

. I am here to remind you though that the main mechanics of brochure printing must not be ignored if you really want your designs to come out right. Let me help you print brochures correctly, with the tips below. These tips are good designer basics that should help make anyones brochure printing and design go off flawlessly. So read on and learn.

Get standard printing templates One of the best things that can help your design go into printing pretty easily is to use standard brochure printing templates. I do not mean just dividing your designs into three columns here to create a trifold brochure template. I mean actually acquiring professional brochure printing templates from professional printers so that the draft you are making adheres to standard dimensions and configurations.

By using these standard templates, brochure printers will have little trouble in printing your custom brochures as they can just load your drafts up for printing and go. That is why you should try to get a standard brochure template first to help you a lot in designing.

Practice image quality control Another thing that all brochure designers must know is that they must practice proper image quality control for printing. I have seen some designers actually use images from the Internet and used them for brochure printing. This is a major mistake in printing brochures since you should always use high quality, high resolution images when you want to print brochures correctly. If you do not use high quality images, the brochure images when printed will always look fuzzy and unclear.

This can hamper the overall quality of the design when printed, even though it looks okay on screen. So make sure you practice good image quality control when doing a brochure design.

Develop good proofreading practices Proofreading is of course another crucial aspect that designers have to focus on when they plan to print brochures. You do not want a mistake to be passed on to brochure printing, spoiling the batch so to speak with the error. A lot of amateur brochure designers have actually committed this grave mistake, leading to a lot of wasted money in brochure printing.

So as a designer, you should always have a proofreading phase after designing your color brochures. In fact, it is recommended that you proofread your custom brochures three or more times. Moreover, it is good to have other people involved in proofreading so that they can spot other mistakes you may have missed. Doing all these proofreading checks should make sure that your brochure printing goes on without trouble, and of course saves you a lot of time and money when correcting mistakes.

Know your choices for brochure printing All designers must also be aware of the choices in brochure printing. Brochure printing paper materials and inks can really have a big effect on the final look of a design. So do not just pick the options for the layout and content, you should also try to know and choose the proper materials for brochure printing.

Are glossy paper materials good for your design? Do you need full color inks or glossy inks? What kind of folds will your color brochure need? You must know all these options so that you can really decide on the proper brochure printing for your designs. Trust me, these choices can really have far reaching effects. So know them, and know what you want.

Now you have learned the important design basics for brochure printing. With your creativity and these smart brochure printing practices, you should be printing brochures with no trouble at all.

by: Janice Jenkins

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