Important Elements On Conducting Seo Link Audit
Links are considered by most SEO experts as the online currency of search engines
. In a competitive link analysis, professional SEOs tend to look at the competitor sites links, who's ranking in the top 10, who's linking to them and try to get some of those links in order to build up their reputation and authority and the rankings of their website.
However, links can get you in trouble with the search engines if you aren't paying attention or not following the Google's quality guidelines.
So, here are the important factors on How to conduct links Audit:
Competitive Link Analysis
This is a very important SEO task. You should make sure to take a look at your competitors link acquisition strategy over time and also who links to them. This is a great way for you to find potential link targets as well as be able to know how quickly you need to ramp up your SEO strategy. You can use Majestic SEO and Open Site Explorer Tools, as they can plot out cumulative link acquisition of your competitor over time.
Domain Authority (DA) and Page Authority (PA)
It's also important to check domain authority and page authority of a link. Domain Authority is a good indicator to determine the ranking strength of the entire domain while page authority measures the individual ranking strength of a page. The higher the DA and PA means the greater the potential to rank well on search results.
Google Page Rank
Though PageRank isn't considered now as an important SEO metric as it used to be, it is still a decent indicator of the authority of your website. PageRank will be counting the link votes of your site and will see which pages are most important based on them. These scores are then used along with many other seo metrics in determining if a page will rank well in a search. And as Google considers links to be like votes, and considers that some votes are more important than others, PageRank is a rough indicator of your sites authority, especially when you're doing a link or site audit.
Domain Age
The age of domains are still viewed by search engines, especially Google, as an important element in determining the credibility of a site. According to a serpIQ study, which has analyzed over 160,000 SERPs and 1.6 million URLs, data revealed that older domains have a higher frequency in the number one position, with 57% of the domains that hold a #1 result are over 10 years old. This is said to be because it's much more likely that because an old domain has built up trust, content, and links than a fresh domain. Also, take note that domain age is more concerned with how active your site has been over the years with content on it, not on how many years you register a domain name for.
Number of Quality Links
The number of quality inbound links, links from other sites pointing to your site is considered an important metric to be looking at. Also, make sure to look at other seo metrics like sites linking to you in your industry, sites with high PageRank, and the relevance of the link, along with the quantity of inbound links. Make sure to look at the quality of links than quantity. You can use link: www.yourdomain.com - yourdomain.com to manually check this metric; or you can use tools like MajesticSEO or OpenSite Explorer.
Anchor Text Distribution
Make sure to optimize your anchor text, the clickable words that send users to a linked page or website. Make it more descriptive. Anchor Texts are also used by search engine bots to help determine relevancy and have over the years placed importance to it. So, when conducting your link audit, you can make use of tools like MajesticSEO and Open Site Explorer.
by: Audrey Abbey
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