Important Marketing Lessons From My Vacation at Sundance Film Festival in Park City, UT

Important Marketing Lessons From My Vacation at Sundance Film Festival in Park City

, UT

Important Marketing Lessons From My Vacation At Sundance Film Festival In Park City, UT

Greetings from Park City, UT. I'm taking a vacation for a week to hit the slopes, catch movies at the Sundance Film Festival, relax in the hot tub, and maybe even rub elbows with some of Hollywood celeb's if I run into any.

I'm fascinated at the increasing number of ways that Sundance and the participating filmmakers market their films here at this year's Festival. Social media, including Facebook and Twitter, are becoming a bigger part of the mix. Whether a filmmaker is trying to win a competition or get a distributor to buy their film, being part of the Park City "street buzz" is critical if you're going to stand out from the competition. These same techniques can be used to create "street buzz" for your practice so that your patients can help you spread the word to others they know.

Sundance is making it easier for their audiences to get information on the hundreds of films that are participating this year and spread the word to others about their favorites. This year, mobile tools have brought the Festival to your fingertips. This includes an iPhone app to navigate the live event, Twitter feeds with film alerts and tweets from invited guests, and Facebook SMS to create street buzz (SMS stands for "short message service" which is a chat system integrated into Facebook to talk to your friends who are also online). Sundance has a Facebook fan page with access to video clips, as do many of the films participating in the Festival.

The lesson to be learned here is that every medical and healthcare practice needs to communicate in the ways that their patients prefer, if they are going to stand out from their competition and get their patients to spread the word to others they know so they can become your patients. Electronic media, including social media will become more and more important. I suggest you begin by getting the email address from each of your patients and provide them useful information (such as an eNewsletter or eBrochure) that they can easily forward to someone they know. Additional strategies include creating a Facebook fan page for your practice, providing regular tweets to your patients that follow you through Twitter, doing live webinars that include videos of your procedures, and archiving those videos on your web site so your patients (and their friends) can view them at their convenience.

If you want to create "street buzz" about your practice in your community, make it easy for your patients to communicate with you and spread the word by hopping on the social media bandwagon. If you need help or would

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