A company's logo is its mirror to show what its image in the world market is. In the busy schedule of today no one has time to go through the whole description of the product. In such a case it is the logo which gives a clear picture about the product to the customer. When designing a logo there are certain rules which are required to be followed and they are: SIMPLICITY: Usually a business logo should be an uncomplicated one with minimum words. It should be unidentifiable because a simple logo has more impact than the complicated ones. PROFESSIONAL LOGO DESIGN: Many a times companies spend thousand of dollars on logo designers to get a professional logo but the result normally shocks them since the design is not worth the amount spent. You should always go for a designer who has experience in logo designing. LOGO FORMAT: It is highly recommended to go for a vector format since many times business logo needs to be customized which is feasible through vector format. If a logo design is made in vector format then it can be expanded to any size without any loss of image quality. COST EFFICIENT: You should go out for a company which is cost efficient. There are many companies which demands a high price for designing logo's but fail to give a quality design. Most companies demand outrageous price but there is many companies which are springing like mushrooms. It depends upon you to decide which one you want to opt for. Keep these points in mind and design a logo which will make you well renowned!