Important of Keyword in Search Engine Optimization

The only thing that search engines recognize is the text that a website has

. When the search engines look for web pages, images, animation, videos, and flash, no matter how creative and elaborate they may be are not taken into consideration at all - thus the common SEO term, "Content is King."

All online marketers who wish to reach their goals should make sure that the content on their websites is not just great but are also strategically sprinkled with the right key words in the most appropriate sections. Strategic keyword use is very important in search engine optimization because it can make or break the success of your website.

Because keywords are the primary element of almost all search engine optimization process, it is necessary that you take it as the most important thing in optimizing your website. And since all search inquiries are made and based on the keywords detected by search engines, you should be very careful in selecting only the most relevant keywords for your website.

If you believe that SEO will make your website visible in the search results pages of search engines, then keywords are the greatest contributing factor upon which the entire SEO process revolves. Remember, the very first step of using SEO is choosing the proper keywords, which means that selecting the wrong keywords can ruin your entire SEO efforts.

Here are a few things that you should consider while selecting and adding keywords to your articles:

Choose the right keywords

One characteristic of a good website is having a large amount of good quality content. But then again, it is also important that you make sure search engines recognize your efforts and give your website the best possible page rank it deserves.

In order to increase your page rank, you should choose the most important keywords and use them seamlessly in the content found on your site. Search engines rank websites according to the volume of relevant keywords found on the content of the site.

Use keyword phrases

If you have spent a lot of time surfing the internet, you will realize that there are thousands of websites out there talking about almost everything possible there is. Therefore, it is very important that the keywords that you have in your website are specific and unique.

If you use only one-word keywords, you will have a very tight competition with other sites which makes it virtually impossible to be listed on top. Using keyword phrases will back your site up since keyword phrases apply context to keywords.

Use synonyms

It is very important that you know exactly what your target audience are looking for. You can alter your keywords and use synonyms to match their searches thus ensuring a better place at the search engine results page.

Important of Keyword in Search Engine Optimization

By: ruiteren

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