Improve Your Seo By Utilizing Aviva Web Directory

You know for a fact that internet marketing entails getting people to visit your

site in order to entice them to patronize whatever goods or services you are offering. You may have the best product or service in the market, but if people are unaware of this, you are unlikely to be successful. For this reason, search engine optimization (SEO) is very important.

SEO in Simple Terms

When an individual does an internet search for a particular product or service, what does he usually do? Oftentimes, he types the appropriate keywords in the search box of his favorite search engine so as to obtain a listing of relevant sites. What if there are hundreds of sites dealing with this product or service, and your site is one of those? And what if your site is 999th in the listing, do you think the individual will patiently go through all the websites listed until he gets to site number 999? And without the necessary website hits, how do you expect to properly market your product or service online?

This is where SEO comes in. It improves the visibility of your site by enhancing its search engine ranking; the higher the ranking, the bigger the chance of hits. And with the increase in the number of people visiting your site, you are likely to sell more of your product or service.

Cross linking, using back links, constantly improving the content, and proper tagging are some of the ways to improve search engine ranking. But having your site listed in a quality directory, like the Aviva web directory, is a simple and effective method also worth considering.

Choosing the Right Web Directory for SEO

There are literally hundreds of web directories in the internet nowadays. Some will include you in their listing for free. Others will require a onetime fee. But most of the quality ones charge an annual fee. How do you go a about choosing suitable directories?

It is quite tempting to go for the free web directory type, since no cash outlay is involved. However, care must be taken when considering this option. A free listing in low quality web directories may actually drag down your ranking. Search engine ranking algorithms have evolved in such a way that the quality of links is given more weight than mere quantity. So being listed in low quality directories could be detrimental.

Relevance to your site is very important. Your chosen directories should have some focus on topics and products covered by your website. This could be a category or sub-category devoted to that particular topic or product. And carefully check out the prospective directory for spam sites, since this is likely to detract from its quality. Besides, you would not want your site to be listed among those that are bogus.

Being included in quality web directories, like Aviva web directory, will contribute to your SEO efforts. However, care must be taken in choosing the directories, which your site will be listed in.

by: Elissa Joyce

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