Lanyards are a pretty popular item for carrying keys, badges and identification. Many companies choose to go for a plain tube polyester lanyard in a standard color.
Because they perceive a lanyard as a simple utility they are missing out on the possible branding and advertising that can come from a simple neck strap lanyard.
Large companies often print there standard logo onto the material length of the lanyard and this can be excellent for brand awareness however for clients with smaller business ventures I always recommend loading up the lanyard with a logo, Website address and any other information a potential customer will need to access your business.
A lanyard makes a great giveaway and if you think to brand the lanyard with your company details they are a fantastic alternative to business cards.
You should always choose good strong colors for the lanyard also, many lanyard producers will be able to dye material to your preferred company color and then print over the top in up to 4 pantone colors, Sometimes more.
Dye Sublimation lanyards awesome for displaying photographs on materials, for example you could display a photograph of your store front or your team of staff along with company logo and details in as many colors as you require.
When you are in the market for that perfect lanyard most companies will help you design the lanyard and come up with a great concept for your business.
A clip on the end is usually no extra cost however adding safety fittings and upgraded swivel clips can knock the price up slightly so be ready for that. And don't forget to check, check and check again that you are happy with the design of your lanyards because once you approve them you are stuck with them!