In An Article Marketing Campaign, How Important Are Your Titles?

In An Article Marketing Campaign, How Important Are Your Titles

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Article Titles Need To Get Attention!

The title of your article must get the attention of two distinct audiences. First, you want your article titles to catch the interest of other website owners who may be looking at re-posting articles on their own sites. You do this by ensuring that there's a related keyword or keyword phrase in the title of your article.

Site owners seeking articles for their website typically target specific keywords. If they find those keywords in the title of your article, they'll be much more likely to re-publish your article on their site.

Your second purpose is to capture the attention of readers who are browsing the net in search of intriguing information. A short, lively title can be a great way to capture their interest and inspire them to read further.

Two Good Ways To Get Attention With Your Article Titles

Here are two established ways to get people's interest - the first method is to pose a question. If the subject is important to them, the natural tendency of readers is to want the answer to the question, immediately! To get it, they'll need to read your article.

Here are some examples of using questions as titles:

* Does Heartburn Have To Ruin Your Evening?

* What Is The Best New Family Car On The Market?

* When Is It Time To Lose Weight?

* Does Olive Oil Really Help Your Skin?

These brief titles in a questioning style should guide people to scan your article to discover more about the story.

A second idea for getting attention employs a 'shocking' title. If you shock somebody with the title of your article, they'll be more likely to continue reading it. Here are some samples of 'shocking' titles related to subjects similar to the ones used above:

* Keep Heartburn From Ruining Your Love Life!

* The Worst Family Cars Available Today

* Hey Big Guy! It's Time To Lose Weight!

* Fountain Of Youth Finally Found!

The purpose of your article titles is to get the attention of your readers. Try using questions or sensational statements to do that.

Your Title's SEO Considerations

The last 'audience' you must grab with your article's title is the search engines. If the article's about the migration patterns of the humpback whale, and you wish to have it found by readers looking for this information, then your title has to include 'humpback whale' and 'migration patterns', in any way you consider appropriate.

This will let the search engines know what the article's about. That should probably go without saying, but I think I should say it anyway!

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