In Article Marketing Are Keywords Important?
In Article Marketing are Keywords Important
On a recent training webinar I was on, I heard someone ask "if keywords were important to Article Marketing." While I just about fell out of my chair laughing, I caught myself and realized that this was actually a very good and common question. A Keyword is like a sail on a boat; no sail means no direction and is at the mercy of the ocean. If you write an article and use no keywords and submit online, you are at the mercy that someone will just stumble upon your article.
Choose your words carefully
Keywords are so critical to your article; you need to pick your keywords before you actually start writing. Your keywords need to have some thought as they will be used throughout your article marketing campaign. If you do not choose your keywords carefully, you will be missing out on a ton of traffic or readers. When you use keywords in your article marketing you want to consider these two options:
Main Keywords or Short tailed Keywords - These keywords are words or phrases that you want to use to help your site rank higher with the Search Engines. Along with Google, you will find that when you rank high; mainly page one, you will rank high on all the Search Engines.
Long tailed or peripheral keywords - These keywords tend to be not necessarily longer but more specific, which means there isn't as much competition.
See examples of each below:
A short tailed keyword or phrase could be something like - "Advertise on the Internet"
A long tailed keyword or phrase could be something like - "Advertise on Bing"
A Strategy for your Keywords
One thing that many people do not do but actually works really well is building links out of your keywords. If you are in the business of marketing and you write an article about article marketing and link the word marketing back to your site, it really helps you. When you do this it helps the Search Engines really understand what your site is about, the more you do this with your articles you will start seeing your page rank increase which helps you rank on page one. As you and I know ranking on page one is the coveted real-estate, do you go to page two very often? Me neither, and to be honest I do not know many people that do go past page one.
Ranking the Long Tail Keywords
When you start your article marketing you want to have a few long tailed keyword articles. Like the example I gave before, "Advertise on Bing" is an article I wrote. Now as you can see, a long tailed keyword phrase can only have a few words, but they are very specific. In the title you know what the article is about; advertising and Bing. The awesome thing about long tailed keywords is the low amount of competition there is out there on the internet, you have a better chance of ranking on page one. While you may have less competition it also means less people are searching for that topic. To maximize every long tailed keyword article it has to be some of your best work, if you have concerns you could always outsource.
Do the research before you write
Keyword research is a very important piece of the puzzle, and don't ever underestimate its power. There are a few free tools to complete your research but the one I like and use is Google's Keyword Tool. You insert a few keywords and then it shows you the results of competing web pages and how many searches per month were done. Just remember changing a word or two in a phrase could have a huge impact on the results. See the examples below:
"How much would it cost to paint a car" - this could show 24,785 different web pages but maybe only 50 searches per month
But if you take the same question and change one word to say
"How much does it cost to paint a car" - this could show 29,393 different pages but the search results per month jumped up to 3358
As you can see the two different keyword phrases are really close but one word changes the statistics dramatically. If you were able to write an article on this subject, you would be a lot smarter to use the phrase "How much does it cost to paint a car".
Next time you write an article, take a quick reference to this article and think about your keywords. When you dive into the world of article marketing, your keywords will help you drive the desired results you are looking for.
Quick Test for you: Can you pick out my short tailed and long tailed keywords in this article? For the words that you chose why do you think those are the keywords?
by: Robert David Strong
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