In The Era Of 3g, Cell Phone Reading Gradually Becomes A Habit
With the development of 3G era, the enthusiasm that people have on the applications
of surfing online by cell phone is on the rise day by day; cell phone reading has become a kind of consuming habits. From 2009, the number of cell phone users has been growing rapidly, according to the latest CNNIC statistics show that China has reached 276 million cell phone users, the number of active users of cell phones to read the market has more than 155 million.
Phone as the "fifth media", in people's access to information sources, reading habits, and other aspects of digital publishing has brought disruptive changes. With the quickening pace of life, people's mobility is increasing. Many people do not chunks of time, such as the way to work only, on a trip, such as before going to bed and waiting time can be used piecemeal. Phone reading with its portable, interactive and strong advantages gained massive user base, gradually become a way of life.
Advantages in the field of cell phones to read the following main points: First,
portable phones , users can access information anytime, anywhere to break the constraints of time and space; second mobile payment convenience through distance or other means of payment realization Subscribe ; third is to take the initiative to disseminate product information, book information to send targeted audience, it is difficult to achieve in the traditional publishing things; Fourth, readers can interact with creators, readers and writers get through the long-existing gap between the past .
Highlight the advantages of individualized reading
Mobile convenience, privacy, timeliness, publishing the phone brings people to a new reading experience. It's instant, so publishers can send anywhere, updates; subscribers can receive the latest information the first time. It's interactive, so that there is no divide between the senders, subscribers can view their own thoughts to the mobile publishing platform in time to send a direct realization of interaction. It can be personalized to publishers interested in different levels and different needs of subscribers to provide classified information, communication and more personalized.
But China's current development point of view, the biggest problem facing the mobile publishing is not rich in content. Published in the phone, reading business to carry out relatively early Japan and Korea, the development of mobile e-books websites very rapidly growing diversity of services offered, read the content, form, the terminal is very rich, but they lack the main force in diversification business the leading role. The tradition of Japan's comic book, published in the
most popular mobile phones , and better at making his eyes the development of South Korea put the cell phone novels to a new level. In China (
China cell phone ), despite the huge user base, demand for, but content development, integration, marketing is still in an early stage.
Industry experts believe that mobile media while there were mandatory, but the contents of the option in the hands of the audience, he can choose to watch can also choose not watch, you can choose to see the text without looking at pictures and video, you can also choose to see all of reading, the choice of content entirely according to their individual needs. Cell phone publishing should be made enough effort to enrich the content and make users really achieve individualized reading through the cell phone, it should make full use of the advantages of cell phone which are different from other media, carry out targeted services and try to meet the needs of users.
by: www.goodscool.com
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