Inbound Call Center: Email And Chat Support

The modus operandi for businesses has changed drastically in the recent past

. The same can be said for the BPO firms. You would associate the call center firm to deal only with telemarketing. When you look at them now, you see they handle a diverse range of services that can be broadly classified into inbound call center and outbound call center. Other than this broad division, there is a subtle one as well. Contact with customers is not solely depended on voice calls. Other methods of contacting and dealing with customers have come up as well. Primary among the alternate methods of call center services are email and chat support.

Email is the communication medium for the future. There is nothing that is not being done with the email. BPO firms were quick to pick up this trend. They realized that many customers preferred emails because they could write emails at their convenience. Moreover, the fact that everything is written down reassures them that they are not making mistakes. When the call center agent calls, they might be busy on other work or just distracted by the ambiance. They may also feel at a loss because of information overload. Emails are useful that way. The inbound call center team answers each of their queries in a professional and precise way. They get their answers and the call center services team gets their opportunity to push their sales.

Answering emails is a huge opportunity for the inbound call center team. They have a written document to respond to. This is not just easier to do than convince a disinterested customer. This is also a chance to pitch in your sales stuff. Answer emails in a way that the customer can get to the information without any digging around. A sloppily written email, with grammar and syntax errors, can do a lot of harm to the companys brand. So the call center agents responding to customers emails have to be really careful. There are zero margins for error, just like there is no end to the possibilities of cashing in on the opportunity.

Chat support is another non-conventional method of touching base with your customers. The inbound call center team uses the chat option to interact with the customers informally. Customers feel at ease when they are chatting. They feel comfortable to ask questions which they would have skipped if it was a telemarketing call. BPO agents understand this psychological advantage that they have. They know they have the attention of the customers and can direct the flow of conversation. The chat excerpts can become a coaching manual for future agents who are dealing with similar customers or products/services.

Email and chat support substantiate the fact that BPO in general and inbound call center in particular would leave no stone unturned to tap their customers. Customers have the freedom and the comfort level to connect with the call center agents through a medium that they prefer. The written word holds more value for many. When emails and chats are the vehicles of corporate communication in the modern world, why not use them for marketing?

by: Ivana Lewis

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