Inbound Call Center- Tips On How To Promote A Product While Answering Customer's Inquiry

Have you heard about call centers? How about inbound call center

? In this article, we will discuss the difference between an inbound call center and outbound call center and tips on how to promote your business using the inbound call center.

As the name suggests, inbound call center is a center that caters to calls made by customers to the call center. The purposes of the said calls are to inquire about a certain product or to report a breakdown and to solicit for advice on the repair. While an outbound call center, on the other hand, is a call center that handles marketing and sale of products or services.

However, there are instances that the two can be combined. In fact, there are studies that have been conducted on the combination of the two, and they revealed that if inbound call center and outbound call center will be fused; the outcome would be better sales. There are call centers now that utilized the technique of combining inbound and outbound call centers.

Going back to inbound call center, there is nothing more irksome than to have a call center representative selling you something when you make a call to complain or inquire about a certain product. Hence, companies should learn the methods of proper pitching for sales to be made. Also, BPO companies should conduct inbound sales training programs.

Moving on to tips on how to increase sales using inbound call center, here are the tips that companies can utilize.

1. Familiarize the product or service that you are selling.

This tip can be considered a Standard Operating Procedure (SOP) for every company that deals with sales. When it comes to call centers, its importance should not be overlooked. Unless you are familiar with the products or services that you are marketing, you cannot hope to persuade the callers to patronize that product or services. Your thorough understanding of the product including its negative side is essential. Ensure that you know the product thoroughly before you sell it.

2. Learn to know when is the right time to sell.

This factor is equally indispensable with knowing the product you are selling. Remember that clients call you to inquire or report about malfunction and not to buy product. Therefore, you should learn when to sell the product. Learning to recognize when is the right time to sell will help you handle irate clients avoid irritating them. This ability can only be learned after you have gained ample experience in the BPO industry.

3. Identify what the clients want

You cannot just promote your product to the caller the moment you answer the call. Doing so will put off the caller immediately, hampering your opportunity of promoting your product and selling it.

If you will put the three simple tips to use, it won't be long before you will be promoted to a higher position.

Copyright (c) 2011 savvycontent.com

by: Andrew Scherer

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