Inbound Marketing & Seo Optimization 2.0
Recently, we have discovered that there are some e-mail marketing articles that did have social share buttons, but not e-mail sharing facility
. This seems to be a recent trend. If SEO specialists are using this technique, then there must be some reasons behind this. Inbound Marketing is the practice of bringing warm, qualified leads into your sales funnel rather than reaching outward to cold, questionable targets.
Expert professional of SEO in India believe that the most important part of a successful inbound marketing strategy is creating great content that will bring people into your sales process. Another important element is ensuring that you have a site that is optimize to close leads into deals and engages visitors once they "land" on your website.
The big question is without all of them, how they can convert traffic into quality leads?
How to Convert Traffic into Quality Leads?
In this social and mobile era, every business must offer its consumers greater autonomy, following dynamic consumer engagement techniques. In this highly socially interactive time, companies offering SEO (India) services, with brochure websites are using SEO 1.0 techniques to drive web traffic are losing out the battle.
Most of the companies today look for implementing a more sophisticated, consumer-focused approach to SEO. This is what we call SEO 2.0. Inbound marketing is a great example of SEO 2.0.
SEO 2.0 makes your website, an interactive distribution hub. It constantly offers dynamic content that are educational and useful. This type of content is integrated with CTAs (calls-to-action) and purposeful landing pages that engage prospects and aware them about your brand. It aims to create a three-dimensional online experience by connecting valuable web-based content to your social media channels.
Companies offering SEO India services say that SEO 2.0 allows for inter-operability with social media at a huge scale. It is an excellent platform for engaging consumers with your company or brand on a more personal level. This can significantly increase your brand loyalty and pace up your lead conversion process. The most important and best thing is SEO 2.0 is completely measurable. Today, the spectrum of SEO in India allows using advanced marketing analytics and can track key metrics from your companys website and social media. You get minutest of details and can share it with your marketing team for producing even better results.
So, you now have two options. One is off course the old SEO 1.0 and you have the new SEO 2.0. One falls completely out of place in modern day context and the other built on it. The choice is yours.
by: Jack Davison
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