Inbound Marketing & Seo Seize Opportunity, Dont Resist
Now days, many people in SEO go with the convergence of social
, content, and inbound marketing strategies. However, there are others who remain resistant to change and convergence.
Embrace Convergence, Dont Resist
Marketers today spend lots of time in analyzing user behavior, buying personas and peoples psychology of sharing related to their products and services. However, they hardly pay any attention to their own approaches and personas. There are two different sides of the brain, left brain and right brain are majorly responsible for different ways of human thinking and this is why some people are more technical than others.
Develop a Converged Media Mind
It is really important to create a converged media mind by utilizing both left and right brain and applying this thinking to the appropriate channel with the appropriate metric. This can help you build proper relationships with your peers and share right skills to engage with the right audience through right channel and medium. The idea is absolutely correct in case of any SEO company of India.
Inbound Marketing & SEO
Inbound marketing and Indian SEO services both again depends upon the human psychology. Left brained thinkers generally focus on logical, factual, planned and coded information. However, right brained people are generally social media and content marketers and they focus on elements of marketing that are not entirely logical.
Convergence of SEO, Social Media & Content Marketing
Converged Media uses the whole brain and balances elements of left and right brained thinking. This helps a SEO company in India or anywhere else to plan, run, and optimize your campaigns, relationships, and business as per with the change and the convergence of search, social and content marketing.
This is one of the biggest challenges many people face. Its actually about your content and your communications and collaboration strategy and is not concerned about any platforms, technology, marketing departments, sales departments, IT departments.
Kapil Gupta, COO of SynapseIndia,one of the leading Internet marketing firm of India, specializing in Indian SEO services, highlights five key areas where SEO combines both left and right brain thinking by identifying who is your:
* Content and link builder
* Data-mining metrics master
* Tech/social/mobile/international specialist
* Cutting edge tactical advisor
* Search algorithm/penalty guru
Summary
This is important to conclude that those who can adapt to change and engage both their left and right brain in taking key marketing and SEO decisions seem to win more in the modern day context where, search, social, and content marketing channels converge. If you take this into consideration, you will automatically move forward with the industry and grow further.
by: Jack Davison
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