Every business wants to make the most of each customer that comes through the door
and while many businesses attempt to make their employees cross sell additional products and services many customers don't fall for this very overused technique of making extra money. Since customers are looking for things that benefit them, sometimes it is much simpler to offer the customers an item that they really want as an incentive to get them to purchase more.
This is a technique that is commonly used by charities and organizations who are trying to get donations. Many times they offer consumers a certain item or items if they donate over a certain amount with better and better gifts for each level of donation. This encourages people to donate more without having to ask them to. It is coercion that is motivated solely by that person's desire for the donation gift at a specific level and therefore they push themselves to donate more.
Using this same technique to sales within your business can help encourage customers to spend more money and when they spend more that helps you increase the amount of money you earn per customer and will help customers to spend more without feel they are being pressured into it. When they see the shirt with the powerful saying on it or the bag with your logo printed on it, they will decide what you really want to spend enough to get the item for free. The items will provide the motivation to spend, without any hard selling, pushy tactics from your employees.
This will motivate them to buy an extra top or get a pair of socks to help the reach he specified amount needed. The sales staff will not mind encouraging customers to spend a little more to get this free gift and many even buy something they do not even want or need just to reach this goal.
Ironically offering sales incentives to customers is a great way to get your corporate message out as well, since each item that you gift will have your name and logo printed on them which helps to increase the visibility of your business. Making customers feel that spending more was their idea is what works best regarding promotional incentives. They are not pushed onto the customer, simply just proposed to them, which makes them feel more comfortable with the decisions of buying something extra.