Facebook is one of the biggest and most used social networking tools on the Internet at present. Facebook now has over 350 million active users globally, which means that Facebook has one of the biggest coverage's on the Internet for advertising.
Facebook can be used as a tool to encourage traffic to your website. From this, I have put together a few tips that you can try to encourage people towards your site and increase traffic.
Social sites like Quora and Aardvark as examples: using Facebook Connect and algorithms, questions are delivered contextually based upon your social graph, knowledge and activity.This is further complicated by Facebook's "News Feed" which itself is akin to Google's black-box search algorithm. We have a general sense for how it works and what Facebook values: activity (comments, likes, shares) results in content being "news worthy".
Link your Facebook page or group to your twitter account. Facebook Apps Take a look how companies on Facebook use Facebook Apps to their advantage. Companies use the tools to create news feeds or even magazines that can attract the eye and encourage potential clients to follow the Facebook App through to the website. A Competition A competition can encourage people to follow you and make use of your services. Thus, a competition can be a great source of generating interest and traffic to your site. Overall, Facebook can be a great tool in your SMO arsenal. Make sure that you use Facebook in the correct manner and think along the lines of how you could use Facebook to your own advantage.