Increase Car Sales With Videos

Car sales and recession do not go well together

. Add to that all the misgivings people have about purchasing used car and you can feel the pinch real hard. Even when we consider brand new cars, customers are willing to bid their time for a favorable economy. The bad times are way behind us, but the confidence in consumers is at an all time low. So how can you possibly egg on consumers to start buying cars again? Is there a viable, affordable way of doing that?

Yes, look at the Australian car market. Despite an era when car sales are at an all time low globally, we see the Australian automobile industry riding along smoothly. One cause is definitely the economy, the other more potent cause of continuing good sales is innovation in marketing techniques.

Studies show that people love watching videos and seeing images than text, but until now there was no concrete evidence of that. In a groundbreaking poll conducted by a Car sales agency, it was found that all buyers who walked into the sales showroom were more interested in watching the video that talked about the features of the cars. Very few spared cursory glances at the text and images that carried the same message! The pattern was noticeable across all advertisement ranging from car financing, car sales, second hand car sales and even buy back offers to name a few. In fact they witnesses increase footfall into their car accessories stalls after showing car improvement videos.

Car sales agencies around the globe are converting their advertising material into video content, but failing to garner as many views as they would have liked. The reason, we found, was poor quality videos! Here is how you can make outstanding videos related to car sales and attract eyeballs online as well as offline.

Invest in a good camera

If you are in car sales, you should afford a good quality video camera that has HD recording abilities. These things have become quite cheaper over the years. Believe us, your investment will be handsomely recouped in increased car sales. Look for a camera that has image stabilization and a good audio receiver.

Do not make the mistake of shooting a car video with a cheap webcam or mobile device if you want to make it worthy of watching. Also, playing back video offline (in your store) will bring out glaring faults and discrepancies in the video if you do not have a good video camera.

Prepare The Presentation

Call it presentation or setup, this is very important. Get a confident sales guy or girl to present the video. Fear of facing the camera does not help if you trying to grab attention with the video. The backdrop also matters. Watch a few car shows to get an idea. Australia has wonderful locations and roads which can make for impressive backdrops. Also concentrate on showing off the car and talking about special features rather than just driving around wasting precious gas and your viewers time!

Make it Useful

Make the video useful for you and for your viewers. Carsales wont happen unless people call you or walk into your store. You need to make sure that end every video with contact information and addresses for people to reach out or place inquiries when they see your car sales video.

by: Valdus Jack

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