It wouldn't be wrong to say that RSS is a technical service that is used by almost all the website but it is also a fact that RSS isn't being used to its optimum capacity by most of the website owners and bloggers.
Don't keep your RSS restricted to be the delivery of only one service. There are many uses of RSS which if we don't fully utilize can deprive us of a lot of benefits that we can acquire through our customers. In it worth noting that RSS cannot be just utilized to filter the details regarding a certain product or a website.
RSS feeds can be utilized and optimized in any field, for example, if you are a property dealer or a realtor, you can use it to update your customers about the listings of new homes and properties available. If you have a recruitment agency or a placement company you could use RSS to display the latest job vacancies or openings targeted specifically to the interest of your customers.
RSS can also be a useful tool to airlines. Airline companies can easily communicate with their customers if there are any flight delays or cancellation or even special promotions.
To boost your sales seasonally you can use RSS to display any discount offers or season varieties to the relevant clients.
The potential use of RSS doesn't end here. If you run a school you can use it to your advantage by using the RSS to display any homework assignments or cancellation of school days. Accept it or not, the world of today is the world of technology.
Communication used to take a lot of time but now people like to be updated electronically and the best part of it is that you are updated within blink of the eye. Hence, RSS is a viable way to update students about any updates regarding their schools.
Apart from the products and services that you offer we can bet that you have several different departments that help keep your business operational. You can use RSS to your benefit externally as well as internally. For your customer service department, you can include the customer complaint tracking as your RSS feed. Be sure not to include the customer private details just give the complaint number and status as your feed. This would not only highlight your efficiency but also your effectiveness in dealing with your customers and thus attract more prospects.
You could also use RSS feed to update your off-the-office employees about the current office and business situation and their future assignments or tasks.
Apart from the above possible scenarios where RSS can be used, the aim is to your target audience and potential customers updated with any new offers and news related to your business.
Make sure that whatever is your business activity, you explore all the possible ways that you can utilize for your benefits through RSS and if you are already using RSS make sure to optimize its use.