Increase Traffic by Marketing your Website

Increase Traffic by Marketing your Website

The world of World Wide Web is highly competitive and sometimes high density of competition can make a few websites invisible which is the reason that they don't get as much traffic as they should get. If you want to increase traffic, you will have to work on your marketing strategies to promote your website. Strategize smart and develop a marketing plan for promoting your website. It's not difficult to develop a marketing plan but it can be confusing. In this article I am going to tell you about how you can make an effective marketing plan to do successful marketing for your website. By successful marketing I mean marketing that can get traffic to your website.

The marketing plan for your website is a part of your business plan. If you have a business plan without a marketing plan, your business is going to turn out to be a disaster. The marketing plan discusses all the elements that a company's marketing department will take in consideration. An effective marketing plan will include:

An analysis of the industry that the business is operating in and an analysis of the trends observed in the industry related to the products/services that you and your competitors are providing.http://www.masternewmedia.org/images/online_forum_marketing_for_your_niche_id42039131.jpg

A brief introduction to what your product or service really is and also a write up on its customer value. This section of the marketing plan should also address the need that your product or service is catering to. Why would people want your product or service? Think!

You have to define your target segment. I mean, why make a product if you have no one to sell it to? Define who is going to be the buyer of the product that you are offering. Give the demographics so that it becomes easier for you to strategize.

You also have to analyze your competitors. If you don't know who the players are, how are you going to play the game? Analyze the strengths and weaknesses of your competitors because your strategies are going to be highly dependent on your competitors standing in the market.

Last but not the least you have to develop the marketing mix. The marketing mix should be developed with the following five famous Ps: Positioning

Product

Price

Promotion

Placement

To increase traffic to your website you need to position your product in the minds of the customer. You have to make the customer realize that they NEED your product. When the customers realize the need you can jump in and introduce your product. Price it accordingly. Promotion and Placement will go hand in hand. If you promote a product before placing it, the customer might go looking for it and not find it and switch for alternatives. If you place it before promoting it, customer will not even know it exists. To increase traffic you have to make a competitive marketing mix. After all, it's marketing that actually concludes a sale.

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