Increase Website Conversion

Not many online marketers realize just how important it is to increase website conversion rates in order to make a higher profit

. In fact, most people feel that the single easiest way to make a sale through their website is to simply drive more visitors to it. While this can provide a substantial income opportunity, it most certainly is not the most cost or time effective. When a website owner focuses on website conversion rates in addition to driving traffic to their sites, there is much more money to be made. Now that you have an understanding of how important website conversion rates are, it's important to understand the basic ways to improve your conversion performance.

Don't Ask

The content on your website is geared toward trying to sell your products whether that is an eBook, an affiliate product or your own store full of products. The biggest mistake a marketer can make is to ask the buyer to make a purchase. Instead of asking, give them all the reasons they need the product and then tell them to purchase it. If you get them used to the idea of saying yes throughout your sales pitch, they will be readily inclined to say yes when you tell them to buy the product.

For example, pretend your product is an eBook about losing weight. Throughout the sales pitch ask the reader questions like aren't you tired of trying all those fad diets just to lose a few pounds and gain back even more? Chances are they will tell themselves yes. Once they get to the end of your article and read Don't waste anymore time and money, order your fool proof eBook today, they're going to be ready to buy it.

Give Reasons They'll Regret Passing up the Offer

Don't just clue them in on why your product is so much better than the other products out there, tell them why they'll regret passing up your offer. You might want to offer a small discount on your product and tell them it's only available for a short amount of time, so they better not pass this opportunity up-or the price might be quite a bit more. There is no reason not to point out how much more cost effective your product is compared to competitors as well.

Put them on Your List

One of your biggest priorities should be trying to get all visitors to sign up for your mailing list before they leave your website, whether they buy your product or not. Make sure you have something really cool to offer them in exchange for their information, and make sure you ease their worries about their privacy.

Attempt multiple times to get their email address by putting a form on your website, creating a pop up that displays when they try to leave your website, and asking purchasers to sign up for an extra special bonus. Getting people on your mailing lists opens a whole new opportunity to get them back to your website again for another opportunity at being able to increase website conversion rates.

by: Jacque Crook

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