Increase Your Search Engine Rankings - Off-Page SEO

Increase Your Search Engine Rankings - Off-Page SEO

Value of Search Engine Optimization (SEO) is exponentially growing every day. Lack of knowledge in that area can cause severe damage to your earnings and to your profit as well. Educating yourself about off-page SEO is highly advised. If you don't make internet research, you will lose visitors. That is why you shouldn't ignore Search Engine Optimization.

Basically, off-page SEO is everything that affects your website, but isn't on your website. Off-page search engine optimization is based on backlinks. Backlinks are links on some website that are pointing back to your website.

You should try to get as many quality backlinks as possible and that is called - link building.

So what gives your link quality? That is good question. First of all, I'd say anchor text is one of the most important things. Anchor text clickable text in your hyperlink. Anchor text is giving search engines good idea about content of your website. The most common mistake is that people don't take advantage of this so their anchor text is usually "click here" or something like that. That is just plain wrong.

Another important thing for backlinks is page rank of website they are on. The higher page rank, the more link juice is being passed on to your website. High page rank are quite rare and hard to get too.

Of course, that's all true if we assume that we are talking about do-follow backlinks. Do-follow backlinks pass a little bit of page rank to website they are pointing to. Opposite to that, no-follow links do not pass link juice.

Basically, from visitor's standpoint, there is no difference between do-follow and no-follow links. Only search engines can see the difference. In my opinion, you should build both do and no follow links whenever you can. Of course, do-follow links are in every case preferred.

One big myth is that you should do link building only on website relevant to your website. That's false. Try to get backlink from wherever you can. But in case you think some website looks suspicious or looks like link farm, move on. Skip it and look for another one!

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