Increased Growth, More Profits and Blue Flying Skies Ahead for Turkish Airlines

Increased Growth, More Profits and Blue Flying Skies Ahead for Turkish Airlines

Part of the Star Alliance, Turkish Airlines has gained more strength than ever. They operate 171 flight routes, at the moment, of which 41 are within the country's borders and the remainder are to international destinations. They operate flights that land practically all over the planet, from Europe to Asia and North and South America to Africa, but their home base is Ataturk International Airport. The past four years has seen their revenues and passenger numbers rise significantly. Their revenue was a total of 2.2 billion USD for 17 million passengers served in 2006. In 2009, the airline had more than 25 million passengers and made 4 billion USD in revenues, making it a brilliant year.

In early February, 2011, Turkish Airlines received leading aviation industry magazine, Air Transport World, "Market Leadership Award 2011". This award represents an international recognition of accomplishment and was awarded in a ceremony held in Washington D.C.

The global economy has made business very challenging for the vast majority of businesses around the world. The airline industry in general is renowned for its fortunes following similar movements to those of the global economy. However, the strong marketing efforts and innovative management of Turkish Airlines saw them ride through the worst of the global financial crisis and still turn a strong profit.

The profitability of Turkish Airlines was impressive in 2010, with financial statements showing they attained a nine-month net profit of 169 million USD. The company's overall revenue from sales grew substantially to 5 billion USD, or by 39%. The company's strategic plan includes the addition of new Boeing long-haul fleet of 777-300ER's for increased business class revenue. However, they also have plans for using the wide-body jets for international cargo hauls, as well. The company's results were welcomed, even if they were a surprise. Adding fuel to the fire is the intensive marketing strategy the airline has adopted to increase brand awareness all over the globe. Asian expansion and penetration into the US market is what the company is planning on.

Turkish Airlines was filled with many activities during the summer of 2010. In July, they completed a five-year deal with Euroleague Basketball in which the airline will sponsor world-wide European basketball competition. In fact, the upcoming season will see a new name for the basketball association, Turkish Airlines Euroleague Basketball. This really should not be that much of a surprise to anyone who consistently follows the company's marketing plans. Turkish Airlines understands the tremendous appeal and reach of sports. The flying public is all a part of it all.

It appears that US passengers can take advantage of flying with Turkish Airlines from either sides of the country. This expands travel options and makes reaching new destinations easy. The company operates flights to and from the two major international hubs in the US, namely Los Angeles and Washington DC.

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