Increasing Click-through And Personalization In Email Marketing

Daily email communication grows as the primary form of spreading news and information

. It's getting easier and easier to access your email no matter where you are. Today you can open your phone and have your email right there in front of you, whether you are in transit, in a meeting, or walking the dog. It's the perfect form of communication, which makes it the best form of advertisement. It's also very inexpensive and even more effective. You just need to know the way to do the emails web design as well as how to reach the reader and make them open and read the email.

Though it's important that the web design of your email isn't just standard text and has pictures and other media, it's good to keep in mind that it needs to be easy to view and navigate out of. The idea is to lead the reader to actually click on the links you provide that take them to your website and eventually become a customer and take advantage of what you have to offer.

You don't want the email to be overloaded and the reader to be overwhelmed. Also, it's been proven that to increase the click through rate of your email you need to stick to the classic blue underlined text which leads to outside links, such as your website. You can have the images lead to links, but make sure that you have a backup with the basic blue link, as this is what searchers look for when they want to navigate out of an email.

Though the web design of an email is very important because it grasps the reader's attention once they have opened it and convinces them to click-through the links that eventually lead to your website, it's important to consider how to get their attention to actually open the email. Since daily everyone receives many emails, some even hundreds, it's good to do something that will make your email less random. Most emails are not personalized, they are sent out in bulk to a mailing list, and all start with the basic, "Dear Sir/Madam" which would make any reader immediately erase them. So it's good to take your time and if you have the reader's name, make sure that you plug it in, it will increase the chance that the email will be opened and read.

So, in order to really get the reader's attention and to get higher click-through on your email you will need to make sure that you personalize the email to make the reader feel more confident and special as well as make sure that you use simple text form for the links. You want to make sure that your email is opened, and once it is, that it isn't just read and thrown out. You want the reader to actually click on the links and visit your website or take advantage of your discount and offer.

by: Aya Wilkinson

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