Increasing Profits By Using Myob Integration With Crm Software

Do you want to make money? Sure you do! That's why you started your own business

. You developed a great product or service that you knew would benefit the public. As a part of running your business, you are constantly reviewing your customer and financial data. Chances are you are using MYOB accounting software or a CRM program. However, if you're not then you need to take a closer look at how you are running your business.

There are two types of software: Financial/accounting software or CRM software. Each one is developed for a specific purpose:

* CRM Software - is optimized for reporting and analysis, workflow automation, capturing both structured data (customer addresses, phone numbers, job positions, etc.) and unstructured data (email correspondence, notes and comments, etc.) and two-way communication with clients and prospects.

* Financial or Accounting Software - is optimized for handling numbers (structured data only), accuracy and process.

So as the business owner, what does all this mean for you?

It means that separately, each program is a good tool and resource for a business. However, each one is very different and serves a different purpose. Several programs have tried to combine the power of these two programs into one but have not met with much success. Do you remember the old saying, "Jack of all trades - Master of none"? Well, that pretty much sums up the prior attempts of these all in one, combination programs.

Software like MYOB is popular and is still going strong. They have a strong history in the business world, companies are familiar with these programs and a lot of people know how to use them. So this makes them a popular choice in the business sector. Most companies are hesitant about using all-in-one software because they feel it would be hard to learn how to use it, they are uncertain about the software or how it will perform.

So while these individual products are great on their own, the business sector is shy to jump into an all-in-one product. They have fear of a new product, fear of change and fear of the unknown. As a business owner, change is not something you do unless there is a very good reason to do so.

However, what if there was a way to step outside of the box and get a better, faster and cheaper way to run business? Would you jump out on the ledge? The answer is right in front of you but you may not be able to see it. You need to combine your sales/marketing efforts with the power of your business financial data. Right now you bounce around from one program to another to get all this information. Your solution...MYOB integration with CRM software like Sugar CRM. This is truly an all-in-one solution that still allows you to use your traditional accounting software MYOB but adds in an additional component to allow you to enhance your marketing and customer service. Sound too good to be true? Well it isn't.

Each day, hundreds of companies are using these two platforms to accelerate the way they do business and they are quite successful because of it.

by: Pete Kilby

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