Indian Sports Apparel Market Poised For Stupendous Growth

With a population base of over 1 Billion along with ever-changing consumer preferences

, India is all set to be a huge market for the sports apparel industry. Changing lifestyle of Indians (especially youngster) with greater disposable income, people have become more health conscious and are fascinated with the idea of integrating sports wear as a part of their daily routine resulting in greater spending on sportswear. Owing to this ever-changing phenomenon among of tastes and preferences among the younger generation, three major sportswear brands (Nike, Adidas, and Reebok) have strongly registered their presence in India. Owing to this changing scenario, it is anticipated that the sports apparel market will reach to an amount worth INR 643 Billion by 2014, growing at a CAGR of around 34% during 2010-2014.

Further, an in-depth analysis of the market carried on in the report by RNCOS titled Sports Wear Market in India, boost of the fact that liberalization and globalization have given the much-required impetus to the sportswear industry. Other differentiating factors that backed the growth of sportswear industry in India, includes low cost, variety and abundance of raw material, quality-consciousness and back up, and R&D facilities. The restructuring and transformation of the sportswear industry from unorganized sector to the professionally organized sector is also working in favor of India.

Also on due course of our segment-wise analysis on the basis of urban/rural population, a vast underlying difference in the purchasing decision and buying patterns of Indian consumers have been confronted. This difference is also followed by industry players while targeting men or women sportswear segment.

Our prudent analysis and comprehensive presentation of data compiled in the report is provided to facilitate clients with leading-edge opportunities, critical to the success of sportswear market in India. Overall, our report has carried out elaborately all the factors that are fueling growth in the Indian sportswear market, along with a section on challenges that could hinder smooth running of the industry. Besides, our report also offers rational analysis of the key sportswear companies in the country that might turn to be very crucial for clients while making purchasing decisions.

For FREE SAMPLE of this report visit: http://www.rncos.com/Report/IM235.htm

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by: Shushmul Maheshwari

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