Induction agents how to resolve the contradiction between sales and profits - induction cooker, agents, sales - HC network appliance industry

hard, busy last past 2005 the

hard, busy last past 2005 the. Although a bit hard, but his heart was gratefully Sam's. As an appliance manufacturer's regional Agents, in 2005 the task of factories to 80 million, that it has exceeded, so that the 1 million. Eye Couzhao also experts of the Sam has figured this should live a happy new year. This does not, a nice day, cold in January is hard to see the sun, Sam also particularly good mood, happily called the harvest accounting in 2005. This calculation, Sam dumbfounded?? Book profits on less than 5 million, less the actual profits. Zhao Zongyu bored: sales exceeded, manufacturers have fulfilled all the promise, but just do not make money. Zhao, sigh, its a busy year, the end is for manufacturers to make the wedding dress, look just like a "modern version of Yang Bailao." Sales and profits, agents dilemma According to classical economic theory, sales and profit is a positive correlation of. Sales of larger businesses are the more profit. However, in reality the two are often not the case, sometimes even a negative correlation relationship. Why? Although the appliance market, the average annual growth rate of 65%, but manufacturers and dealers still have dished out price "killer" product average price of 700 yuan from the beginning to the present 300 to fall; with Meanwhile, the water rose high shipyards promotional gifts and presentations continue to eat into the profits of agents, and gifts of a trend is that more valuable and increasingly sophisticated; popular live shows and ultimately, to agents, "bleeding"; large chain "exactions" is so scared ... ... marketing agency costs are increased by more than a marketing economy of scale brought about by the cost advantage of sales agents and even to chase the market at the expense of profits, leading market sales growth and profit margins are not as positive related. Harmonious integration of the original sales and profit has turned into sales and profit sharp conflicts between. Maximize sales of low profit under the "seven sins" The first sin: the marketing costs, excluding costs Select small appliances of many agents may initially opaque value is its price, and hope to get more than a small appliance proxy black, white appliances profits. Sam above is the case. But with the small household appliance market, increased competition, coupled with product homogeneity, promotion of small household appliances have become the principal means of market competition, and even formed a "sales promotion through communications, sales promotion stop stop" situation. Since the formation of a strong business-promotion dependence, increase sales promotions as they most effective means of competition, giveaways, special models, promotion and even a live demonstration of induction cooker and other small appliances in the "three magic weapons", but marketing is consuming resources to increase product sales, for example, gifts of a trend, that is fine, brand, quality goods. Gifts such as induction cooker pot, shovel, cooking oil and not cheap, but gifts with up to 37% turnover rate, so the cost of premiums go up, while product prices are getting low, prices more transparent. Agent's profit margins are further squeezed. Second sin: missing the publicity and promotion costs A brand and ultimately, despite the agency has its promotion policy support, but in regional markets, agents are riding a tiger. The use of their various connections to resources, often to do some publicity and promotional activities, sometimes for the development of a network, agents may even Costly. If a particular brand of appliance sales agents in order to open, it is rooted in grass roots communities in product promotion, live shows no lack of interaction, the product description does not lack enthusiasm, but many sales, but also a lot of money to spend out, the two arrived in, or more out. Third sin: hypermarkets bottomless "black hole" Supermarkets of "exactions" over-abundance, what slotting allowance, Dianqing fees, Duitou fees, festival fees, store opening fees, promotion costs ... ... the cost of a black hole for a variety of agents lamenting When can fill this hole. Hypermarkets in charge of the high into the store fee, but keeps, unscrupulous almost drained the profits of manufacturers and dealers. A variety of special models, arbitrary price cuts, so further delay indefinitely the payment of profit taking agents. In many cases, agents into the hypermarkets, are really " ."

Induction agents how to resolve the contradiction between sales and profits - induction cooker, agents, sales - HC network appliance industry

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