Info Marketing & The New Power Of Publishing by:Neil Asher
Today, anyone can be an information product publisher
. You don't need a printing press. You don't even need paper and ink. The Internet has brought about the biggest revolution in communications technology since the invention of moveable type, 500 years ago.
That's right. In 1440, Johannes Gutenberg invented the modern printing press. It launched a new era of publishing in the Western World. It also kicked off a long chain of events that most people don't think about much.
When Gutenberg invented his version of the printing press, the vast majority of people living then were illiterate. Only the aristocracy and the very wealthy could afford books, so the masses never learned how to read or write.
Even as recently as the 19th century, 30% to 40% of the people that were getting married had to sign their marriage documents by just putting their mark. It was often just a big "X" used as their signatures, because they couldn't actually spell their own names.
But you can still see how fast things were changing. From the 1400's to the 1800's, there was a significant jump in literacy. From a minority, now 60%-70% of the people had learned to read and write, and the printing press was directly responsible for that. It made possible the mass distribution of knowledge and books.
Today, literacy rates in the most developed nations are approaching 100%. We want everyone in the world to be literate. We want to make that happen, because as people become literate, they also become educated.
Until the end of the 20th century, most books were published by large organizations. They controlled the flow of knowledge and education, because they controlled the printing presses and publishing required many resources.
Making books was such a complex process that many printers would routinely turn away orders of less than 10,000 copies. So it wasn't really possible for an individual to publish a book or anything in significant quantities. The process made it just too expensive for all but big companies or governments.
But now, the paradigm is shifting once again, as the age of real desktop publishing has dawned. For the first time in history, the power of publishing has been passed to the individual via the Internet. Not only that, but you can also conduct your information product publishing business for almost no money at all.
You can go online right now and get a free g-mail account. You can write an entire book inside the area called Google Docs. Then, just download a primo PDF, turn that into a free PDF, andPOOF!you've got a book.
How much would that all cost you? Not a penny. And if you don't have a computer and an Internet connection, you can go down to your nearest public library and use theirs. There's no charge at all.
Once you've got a book, you want to sell it, of course. You can use free web-site hosting and other tools to get your book out to the public through Internet marketing. So you can actually start an online business with no money at all and be a publisher.
By now you can see that, today, anyone really can be a publisher. Anyone can make money online. So what are you waiting for? Get started on your information marketing business today.
About the author
Neil Asher (
http://www.neilasher.com/freestuff.htm) has built five multi-million dollar companies from zero, including one he took to $8 million in sales in under two years. He has created and sold successful franchises in England, Italy, Ireland, Australia and South Africa. Visit his web site for access to 17 FREE videos, 6 FREE books and two hours of audio training, revealing "How To Make BIG Money Selling Information Products On The InternetEven If You Don't Have A Website And You've Never Sold Anything On The Internet Before."
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