Information Marketing: Techniques For Attracting Attention To Your Blog

Using an internet blog can be a good way to start up a business and generate new leads that you can use to enhance your Information Marketing Business

. Here are a few ideas on how to generate interest in your blog.

Here is a question from David in Rochester about techniques for attracting prospects to your blog. Since this is a common question, I decided to prepare an article about this challenge to help you.

The first technique that can be generally effective is the use of surveys. Surveys are a good way to get the readers of the blog to interact and participate with you. They are perfect for getting people to engage, be involved, and reach out to try to contact you about your information.

Another good technique could be hosting a call at one point or another. You could begin by offering the call as a free bonus to subscribing to your blog. You could suggest that you are going to reveal something of particular interest or that you will have somebody on the phone that can provide some useful information. Maybe it's even a vendor talking about some new product and you host that call. The call then gives you an opportunity to do some aggressive promotion and also capture more email addresses into your system. Create a sign up for the call and have that sign up process include people opting in so they can get access to the call details. Through that process, you are then able to build your mailing list.

Surveys, calls, special reports, and other free resources are all good options to begin with and try out to see which one works the best for your needs. Now, one of the things that I would also encourage you to do is see if every now and then you could get a particular call about a topic. Maybe reach out to your providers. Say you are marketing to photographers.

Now that most photography is digital, maybe reach out to printing paper providers and see if they are interested in sponsoring your call. Say, "Hey I'm doing a call. I'm going to be mailing out postcards to these three hundred people. How about you sponsor the postcards and I'll put the little logo on here that says you are sponsoring this information. We'll mail this out to everybody and on the call, I'll thank you and maybe you can say a few words to everybody that's on the line." That way, it's kind of a free way of generating your list.

You could probably rent mailing lists or buy them and that is part of what you include in the sponsorship. You get your name out there as the person who's bringing this free information to everybody and you get there email. You're converting a mail list into an email list.

There are thousands of people who dream of turning their hobby into a business and if you're willing to cater to them, why not create a business that shows them how to make their idea a reality. Make yourself different because so many other people are selling how to do ideas. You could show up with these magazines and everything else and explain how to turn your hobby into a business. Many people would enjoy the concept that instead going to work every day reporting to a boss, they can do what they love and get paid for it.

There have never been greater, more diverse, more lucrative opportunities for everyone--experienced, successful entrepreneurs to rank beginners--in the field of information marketing. If you can name a topic, there is a market for providing information about it.

People buy information about almost everything--from hobbyist topics like dog training, to business topics like how to sell over the telephone, to self-improvement topics like fitness walking. The key is to find a responsive market and then package information that customers want in convenient forms such as DVD's, books, e-books, CD's, magazines, websites, teleseminars, webinars, coaching programs, seminars, and conferences.

by: Rob Skrob

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