Information Marketing: Working with Experts to Develop Products

Information Marketing: Working with Experts to Develop Products

When developing a successful business, one technique for going from making zero to making money is to enlist the help of an expert who already has some products and information and assist that expert in their marketing endeavor.

As the President of the Information Marketing Association, I host a monthly coaching call for info-marketers who have questions and are trying to launch their infopreneur business. Here is a question from David in Dallas, Texas about working with an expert to create products. Since this is a common question, I decided to prepare an article about this challenge to help you.

Deciding whether to work with an expert to create products for your company can be a difficult decision you make when looking at the profitability of your business. Ed O'Keefe answered a question on a recent call where someone asked him, "If you were to start over again in info marketing would you do it the same way" and his comment was, "Well not necessarily." Sometimes it can be more productive to sit back and be the behind-the-scenes marketer and let someone else be the guru. In other words, working with another person who happens to have the expertise in the field you are marketing and helping them get their knowledge marketed can be beneficial to your own business. Finding an expert who can provide some help to you in developing products for your niche is often a useful venture, especially if the person your working with has good products and good training, but doesn't spend the time on marketing. This way, the marketing can be done by you and the development can be done by the expert.

It certainly is a good way to learn, because you can go from making zero to making money very quickly because the product is there and developed. There's a reputation already established by the expert you are working with. There are testimonials that you could use and it's going to be a much quicker way to start. The main concern is that after you've done all this work for the next two years making the expert and yourself a lot of money by generating customers, all of the sudden your value will appear to be much less, than it really is. Most people, after having somebody create a business for them especially when they haven't done a whole lot of work at it, seem to think that they must be magic and that's why it's worked so well when in fact it is the partnership that has really been successful. However, over and over again the reason why these relationships seem to break apart is that one of the partners thinks that they're more important than the other. That's why it is important that when you create your agreement, you do so with the understanding that it possibly won't last and give yourself an out clause that allows you to maybe keep the list. That's the key to making it work long-term.

But there's no easier way for you to go from zero to making money than taking his advice and building some kind of joint venture relationships. There are lots of opportunities to find joint ventures. There are a lot of people in different markets that are looking for opportunities and products to offer and there are great markets and great ways to move product for the person's whose ambition you are marketing for.

There have never been greater, more diverse, more lucrative opportunities for everyoneexperienced, successful entrepreneurs to rank beginnersin the field of information marketing. If you can name a topic, there is a market for providing information about it. People buy information about almost everythingfrom hobbyist topics like dog training, to business topics like how to sell over the telephone, to self-improvement topics like fitness walking. The key is to find a responsive market and then package information that customers want in convenient forms such as DVD's, books, e-books, CD's, magazines, websites, teleseminars, webinars, coaching programs, seminars, and conferences. Watch a free video revealing how several info-marketers created their products and became infopreneurs at www.Info-Marketing.org.

POST COMMENT

Affiliate Marketing Compelling Reasons for Becoming an Affiliate Marketer – Why Affiliate Marketing Provectus Pharmaceuticals (OTCBB: PVCT) $103M (MarketCap) Reports Positive Data on Visceral Metastases ExpressJet Holdings (NYSE: XJT) $52M (MarketCap) Announces Cost Restructuring Initiative Dejour Enterprises Limited (AMEX: DEJ) $29M (MarketCap) Shares Pop on 332% Production Improvement Apple Inc. (NASDAQ: AAPL) $230B (MarketCap) Introduces iPhone 4 Market Wrap Up Keyword Search Strategy – Find A Niche Market Marketing Secret: Be a Name Dropper MLM Success Training - 3 Reasons Why You Should Seriously Consider Article Marketing Avoiding the Free Walmart Gift Card Phone Scam Acetrader-Daily Market Outlook 8-6-2010 Managing Marketing Costs with Cheap Posters Online How Lawyer Marketing Can Attract More Clients Online With These 2 Copywriting Tips