Information The Lifeblood Of All B2b Lead Generation Methods
People are only wasting their time debating on which is the superior
, end-all method for B2B lead generation. Some people would elevate the latest methods of the internet. These are usually the proponents of social media, blogging, SEO, and email marketing. On the other side, you have those who still hold on to older methods like telemarketing, trade show booths, and even media advertising.
Advocates for more internet-based lead generation say that with the rise of social media sites like Facebook and Twitter, it is more imperative that companies establish closer relationships with their client-base with the communication these new technologies offer. Things like blogging and website-design are encouraged to draw more leads online. SEO is then further implemented so that they'll get the maximum exposure via search engine. In terms of email marketing, people simply say that the system delivers the message more quickly and targets more.
As for those in favor of old methods, they too refuse to back down with their own benefits. Telemarketing for instance boasts more flexibility and can actually get a faster answer out of a prospect when compared to emails. The inbound lead generation brought in by more traditional forms of advertising also makes sure that those being contacted already show good signs of qualified interest.
So what do you take out of this?
Well the truth is, both types are in fact as effective as they say!
However, this is not just the reason for why the debate is a waste of time.
First off, assume that you're the head of a CRM software company. In the midst of your search for an effective lead generation method, you get caught up in this debate. Instead of the benefits however, both camps are now slinging at each other with the flaws of the opposition.
One charge against email marketing for instance is that only the act of sending is fast. It doesn't guarantee that the message will actually be read. A closer observation would yield that much of what was blasted winds up in the spam filter. Or worse, your company could be charged for being a spammer which is a very unprofessional image to have online.
Meanwhile, those who oppose telemarketing cite the classic complaints like intrusiveness, the tendency for telemarketers to be pushy, and the unexpected nature of cold-calls. Conversations are usually repetitive due to a dull and mindlessly repeated script. Responses in turn are often negative (if not angry). And if you're not careful, you could end up violating the infamous Do-Not-Call registers.
Pay close attention to the charges. Don't you think they seem to have something in common? Why are the calls done randomly? Why are most people sending your emails to spam?
Answer: Because they're not your target. Your lead generation techniques are acting on bad information!
Think about it. What would be accomplished if you just had more information on which prospects on your list are likely to be looking for a software solution to handle their clients? A lot actually. Hence, it is always critical to evaluate and qualify your leads. It is also equally critical to make sure you have enough information gathered before hand.
Believe it or not but this is quite basic for a lot of companies that offer lead generation services. Here's a suggestion. Outsource to them for the time being. You'd not only be surprised at how they've combined both new and old methods, but also how they value information as the lifeblood of those methods.
by: Claire Hansen
Electric Generators: Cost Effective Power Generation Devices What Is Age-related Macular Degeneration? Mlm Lead Generation System - Why You Need One Why Everything That You Eat Can Affect Your Future Generations Enhance Your Income By Using Lead Generation Companies Key Components In Lead Generation For A Competitive Edge Aggressive Cash Gifting Lead Generation Techniques On Ning Networks - 5 Simple Tips Need Of Behavioral Tracking Tools In B2b Lead Generation Eight Ways Firms Can Stay Creative In Lead Generation A Granite Headstone Can Last For Generations. Ensuring Effective Lead Generation With The Right Techniques How Is The Latest Wave Of Tablets Different From The First Generations Benefit Of Mortgage Leads Generation