Information You Must Provide While Packaging And Labeling Of Product
After or while buying a product the first thing you do is reading information printed on its label of package
. Most of the time brief information becomes a cause of your decision of buying or rejecting the product. Packaging and labeling of product is more about conveying information than promotion or marketing. For any company, it is important to print required information on their pack. Some of them are mandatory and some help customers understand the features of the product. Though there are several such important pieces of information you should share, but in this article covering all of them is not possible, hence we are sharing few of them.
Quantity of content and price
This is mandatory for any company to mention quantity and price on product pack. This is not because it falls under regulation but also because customers compare same product of different brands considering these factors. Providing accurate information about the quality of the content is mandatory even if its nature is variable. In the scenario when weight or quality varies, the average weight should be taken and that should be the minimum content in every lot.
Consumption/usage
Product may fall under the category of edible or inedible items. In both the cases consumption and usage instructions are vital. It tells user/consumer how to use/consume them in best way. Providing a detailed instruction in the leaflets and brief instruction in the outer package can help user decide whether it is suitable for them or not.
Storage
This is especially applicable on items that are perishable. For items that need particular storage, the company should mention it clearly while packaging and labeling. This is important make any product last longer. If the product is delicate or vulnerable to external elements or hard handling, a clear instruction or message should be mentioned on the box while carton packaging using statements like handle with care or signs/symbols.
Ingredients
For any item that incorporates multiple ingredients or elements, company needs to display them on the pack. Also, the quality of each ingredient should be written in percentage of the total content or in weight per gram. This is mostly necessary for food items and medicines. For food products, displaying nutritional value is fine but claims of curing disease(s) are beyond regulations.
Place of Origin
This is not necessary until you are exporting your product. However, if the product name creates confusion with its origin, printing the place of manufacturing becomes logical and obvious. If the product name is English Extra Virgin Olive Oil but manufactured in France, it is obvious to provide its place of origin.
by: Harrie Dadhwal
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