Innovative Solutions From Bulk Sms Service Provider In India
The one feature which has made mobile phones the darling of human race is short message service
. SMS took time to take off, but today it is flying high, with all its boosters spitting fire. In the recent times, its popularity has grown in leaps and bounds. The reason; it has transformed into an amazing marketing tool. SMS is exciting, trendy and has inherent attraction to it. People just cannot help but open an SMS as soon as it is received. This typically results is high ROI or return on investment.
Bulk SMS Service Provider in India provides several innovative SMS solutions. One such option is mass messaging, which lets you send messages to thousands of recipients, typically for marketing purpose. Some of the advantages of this wonderful tool/software are mentioned below.
1. Spread a word quickly and cheaply. Create instant brand and product recognition.
2. Customize messages with your brand name.
3. Send thousands of messages in one go.
4. Manage groups built on criteria.
5. Schedule your messages; to time it with your product launch and other marketing strategies.
6. You can easily integrate excel spreadsheet, CSV file or even notepad files with SMS software.
7. This tool in available in various avatars such as desktop application or web based interface.
8. Application not limited or restricted to particular businesses. Banks, retailers, professionals, travel companies, stock traders are some of the power users.
The task of sending bulk SMS is accomplished with the help of
SMS Gateway. It is a technology, which is built around several network protocols, to send large numbers of SMS using SMSC (Short message service centre). Gateways are typically owned by network operators, who lease them to SMS providers for an agreed upon fee. Without gateway it would be impossible to send bulk SMS.
As mentioned above, bulk SMS service providers provide the basic infrastructure which includes SMS software, SMS credits, user database etc. A marketer typically composes an Ad campaign, selects the recipients from the database and clicks on the send button. The messages are sent to their respective recipients using short service message gateway.
These days, wireless carriers are laughing their way to the banks. The reason is because of the rising popularity of
SMS Service. Today, millions and billions of SMSs are sent around the world generating mind boggling revenues for these companies. Apart from standard SMS application, many new technologies have been built around it. One such tool is bulk SMS service which utilizes internet to send mass messages.
All SMS's are routed to SMS centres. These centres are responsible for handling SMS operations. Sometimes an SMS may have to pass through multiple SMS centres before reaching the targeted recipient.
The main task that an SMSC has to perform is to route SMS messages and regulate the process. An SMS or text messaging is the most fashionable data application around the globe. On personal basis it is a great tool to communicate with friends and family. On business and marketing front it provides cost effective advertising and communication option.
by: Srinivas Sakhare
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