Innovative Wine Auction Websites Grow In Popularity As People Look To Grab A Boozy Bargain by:James Mitchell

It's official, the economy is at its worst since World War 2

. And with it comes the tightening of belts and the pulling of purse strings. So as we all become more price conscious, more and more of us are swapping our boozy nights out for fun-filled nights in.

The need to find the best bargains for our favourite evening tipple has thus never been so great. To help us in our quest we are increasingly being exposed to numerous discounts adorning the alcohol aisles and the supermarket shelves.

But with the latest budget adding 2% tax duty on alcohol, even our nights in are set to become a little more wallet crunching. But many retailers are still holding out life lines, coming up with innovative ideas to help us keep the cost of our drinking habits down.

Take for example the increasing popularity of wine auctions. Building on the power of the internet, online wine retailers are now offering customers the chance to buy their favourite bottles of plonk at exactly the price they want to pay.

Wine auctions in their traditional sense have been big business for years with traditional auction houses long being a Mecca for bargain hunters. Online wine auctions work to the same principle, providing real opportunities for the ordinary wine buyer to pick up some rare bargains.

The cut and thrust of taking part is highly rewarding, and the end result far beats the time consuming torture of scanning the supermarket shelves for supposed deals.

For the bidders, wine auctions enable them to get even more wine for their buck, and gives twice the chance of finding that special bottle at a jaw dropingly cheap price. For sellers, wine auctions enable retailers to not only shift stock, but also creates an avenue to profile less well recognised brands made by smaller producers, who may otherwise not have the budgets or market power to compete on the shelves with the big money-making retailers.

Most wine auction sites are incredibly user-friendly, with feature-rich content and simple and easy to follow navigation. They offer a host of information about potential purchases, with useful feedback, views and opinions of other customers, wine experts and in some cases the producers themselves.

Many wine auction web sites also offer mock online auctions for practice, whilst also giving a variety of bidding and payment options, including the use of gift vouchers. Functions such as AutoBid also makes bidding easy, automatically tracking and increasing your bid for you (until your limit is reached) meaning you don't have to keep checking to see if you have the highest bid.

Naked Wines is home to a unique wine auction which offers consumers access to wines from small winemakers who want to spend their lives making great wine, rather than selling it. For more information visit http://www.nakedwines.com/auctions

About the author

James Mitchell is author of this article on Wine auction.

Find more information about Wine auction here http://www.nakedwines.com/auctions.

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