Participating in ongoing training and learning programs by attending quarterly seminars
specifically designed for agencies greatly assists all providers of online marketing services. Insights into the ongoing trends in online search around the world are highly prized and allow us to develop better programs for our clients in the ongoing tactical development of our clients online and offline marketing programs.
Google clearly remains the number one online ad platform and our history with client AdWords campaigns confirm the continuing market share dominance of Google Search as sources of visitors to clients websites. In our opinion Google is the best online ad platform, provides the best measurability and accountability.
Relevance remains the king in the world of online. In fact relevance has always been important in marketing as the correct selling messages have always needed to be articulated to the target audience to maximise the return on investment for the ad spend and importantly to achieve the marketing objectives.
However, in the world of Search and specifically the world of Google Search the prized Google Browser is all about understanding prospects needs to deliver the most relevant messages in both ads and natural listings. Google continues it success by providing accurate search browser listings and through to landing pages that we all click through too. Hence, as a deliverer of information you must ensure you can communicate the most relevant messages you can. Working with experts will deliver you the best results.
AdWords and Natural or Organic listings are both important to your marketing strategy however we often find that small business can get confused about the need to run AdWords when there are also some organic listings for keywords. Google tell us that 89% of Search Enging Marketing or Adwords clicks are not replaced by organic listings if Adwords Campaigns are stopped.
Therefore, the issue becomes not a question of stopping AdWords campaigns when natural listings are evident or achieved but how to maximise the browser page conversions. The other factor to keep in mind is the vastly increased compettion for page one listings today compared to just a few years ago. You must stay active and vigilant with the online input with your strategies and tactics in order to ensure you retain a page one online presence.
There are tactics to be used when organic listings and AdWords campaigns are run in parrallel and you should consult with experts in this area to achive your best outcomes.