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Insight 2011, National Management Symposium Organized By Liba

Chennai November 09th 2011: Some of Indias eminent business leaders today deliberated

on the growing importance and need for inclusion of Indias huge BoP market estimated to be of 835 million and growing fast, at the sixth edition of INSIGHT, the annual management symposium organized by LIBA. Speakers from a cross-section of fast-growing sectors including Sunil Biyani, Director, Future Group, Suresh Ramamurthy, CFO, LifeCell International Poonam Kaul, Director, Nokia India, Rahul Sankhe, Director, Business Development, SunEdison among others spoke at the day-long conference. They reiterated that enduring competitive advantage of India is in harnessing its intellectual capital and also that business models need to be redesigned considering characteristics of the BoP market. Further, the value chain needs to be deconstructed to decide which activities could be outsourced to the BoP market to increase cost efficiency, while creating employment opportunities and advancing skills within this segment. Such economic enablement would further both the value of the BoP markets and also provide the much needed social equity.

The theme and focus of this years Insight 2011, on the management ideas and standards defined by the renowned late Dr. C.K Prahalad and increasing competency and inclusion of the BoP market, is appropriate at a time when the world speaks of another slowdown and its impact on the growth of the Indian economy. Perhaps, concentration on opportunities in the BoP market would fuel India based development and thus cushion the impact that India may face due to several global economic distresses. Corporates and academia at the day-long conference deliberated on key issues including how Dr Prahalds concepts affect organizations, economy and consumers, value added by these concepts and how they can be deployed in todays market scenario, implementation and their relevance in an Indian context.

Elaborating on the theme for this years symposium, Fr.Christie, Director, LIBA said, Insight is a much looked forward to annual symposium by corporates in the region, academia and management students alike and as among Indias leading B-schools, we are committed to engaging each of these stakeholders in discussing and acting in vital areas that create an impact on society and economy. In alignment with this objective and our earlier efforts to research and play a more active role in tapping the BoP market in India, we are proud that this years conference is a tribute to the late management guru Dr Prahalad and celebrated and propagated his thoughts. This years conference received a very encouraging response not only from the eminent panel of speakers we organized but also more than xxx business and student delegates.

Commenting on this, Fr Casimir Raj, Director, LIBA C.K Prahalad Research Center for Emerging India, said, This is an era of increasing product variety but intense competition and decreasing profit margins. Marketers therefore cannot bank on their product range or traditional strategies to grow profitably. Today, the reason is shifting to value creation and co-creation which is what Dr Prahalad propagated. We are engaging in some significant research and efforts in this area at the C.K Prahalad Center of Research we set up at LIBA earlier this year and the theme and focus of this years Insight is directed at creating a larger platform to bring together multiple stakeholders who can discuss and support us in this effort and I am happy to see such an encouraging response and intense discussion.


Mr. Lonnie Sapp, MD of Connectivity Data Systems and the chief guest, suggested that in the context of the global challenges, the game has changed and so have the rules. Therefore surviving and thriving depends upon how unique the firms strategy is and how deep is it rooted on innovations. They are indeed the next practices. No more can a firm be a global player with just best practices.

Mr. Sunil Biyani, Director, Future Group, while delivering the Key Note address said that firms that have a central strategy of aiding, developing, and nurturing an entrepreneurial ecosystem to further firms own objectives have a far higher probability at success than those that do not. It is because the young in India are shifting from employment as the predominant mode of socio-economic growth to entrepreneurship.


The symposium was attended by students from across the city, management practitioners, members of body corporate and academia.

About LIBA:

Established in 1979, LIBA is a premier management institute known for its academic excellence and value-based education. It is the only private B-school in South India to consistently rank in the Top 10 of such institutes in India. LIBA provides management education to both fresh graduates seeking world-class management education and also to those who are already employed and want to enhance their managerial skills. In addition, it offers a doctoral program, one year executive PG Diploma, certicate programs, blended learning (E-Learning) and executive PG programs. The Post Graduate Diploma in Management (full-time) is being offered since 1995. Both the part-time and the full-time PGDM programs are approved by the AICTE and the full-time program is recognized by the AIU as equivalent to the MBA degree of Indian Universities. LIBA also has collaborations with several Universities overseas and seeks to imbibe a global mindset in its students.

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