Insights On Choosing Appropriate Video Jingle For Your Site

When you have shot a video, the final thing we've got to do is add a bit of heart

, a bit of punch, bit of video jingle. The great thing about iMovie is that it gives you access to your own music which has its benefits and its problems in the sense of copyright and things like that. One thing you can use is royalty free material which is where you find in iLife, there are jingles we pretty much use all the time.

Once you hit your music tab in iMovie, it will be in iLife sound effects or something like that. Go down, find jingles. You get a whole bunch of choices. I do spend a bit of time listening to the free video music because I want it to enhance what the message is. If it's a really casual message, come check this out, we've got a whole bunch of things going on, that's one thing. Or if it's, you've got to take this seriously, the music will convey an emotion. So I'm quite careful.

If your client has many different avenues that he goes down with his videos, try to get a different sound for each one. You don't want to be rehashing the same sound all the time because it can get confusing. I guarantee if I started humming a tune right now, it would be in your head in two seconds and you'd remember it, it brings up a memory.

So we choose something. Chaise Lounge is a good one. You get different choices as well. This is a great thing, you get short, long and medium. Generally we use short because we only do intros and outros really with video jingle and the rest is content. You can have a sound track all the way through, it comes down to your choice.

With the more corporate docos and so on that I do, I like to have music going on the whole time, it depends. One may be dynamic, it's let's take some action. What we do is, very simply, just drag it to where you want it. When it goes green, what that's doing, it's telling me that it'll put the music on the whole thing. I put it over a clip and it will put it just in the area that I want it. Towards the end, I basically take it and I push it right to the very end of my clip and I want it to begin towards the end of my content.

If it's the same level, it's actually louder than what I'm doing. The way around that is you choose whatever the clip you want as video jingle is and you go up to this blue section, tools, and you go down to your audio adjustments and it's got this cool little thing called ducking, I don't know why it's called ducking. You click this button here, 'reduce volume of other tracks'. What that's telling you is the clip I've selected, any other tracks around it will be reduced in sound. It defaults to 15%, so you click that and you can play around with that again. What will happen now is, it's in the background and it will go back to its normal speed after that.

by: Jimmy Cox

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