Insights On Creating Videos For Your Web Video Marketing

Equipment, what kind of things do you need? Pretty much everyone these days owns a video camera

. Have you considered web video marketing for your business? Do you know what is holding you back? Some people are afraid of public speaking and being in front of a camera can be quite daunting. I used to be scared of it but then I just stared it down one day. I said, I realize it's just a machine that's recording something. It's actually not as bad as you think it is. It doesn't judge you. Other people judge you when they watch you.

The great thing now is cameras these days give a really good image. I had one of those little Flip cameras that shoots in HD. Your hand gets a little bit shaky so the image can be a bit shaky but these days there is really no excuse not to get a decent image. Cameras are small, they're versatile and you get a good image.

One thing I'm a bit of a stickler about when making videos for my SEO services web video marketing is audio. We've all watched a YouTube video, something you click on and say, that was amazing, I want to go watch that. If you're going to record a video, your audio has got to be decent, so the way to do it is with something like a little Bluetooth microphone that Sony make, you can get them on eBay. They're about $100. If you have something like a regular type of Handycam it will bring your production value up inexorably. It's amazing.

The image you get from most cameras these days is good. The audio isn't necessarily, because you've got this tiny little microphone. But get something like where the top of it just goes onto the top of the camera and then that's your little microphone. They often come with a lanyard so you can just put it around your neck or an arm band and you just put it there and it picks up the audio really well. When we are making a video testimonial, say for our SEO products, we really benefit from it.

One thing is lights as well. This is something that again, you can spend thousands, hundreds of thousands or $10 on. It's like with anything, like with cars. We've started using lights for our SEO company videos, we've just got three lights set up in the studio and we've found a way to light yourself so it gives maximum impact. Again you don't need them. Don't use that as a barrier, saying, well, I don't have my green screen set up and I don't have the proper set up. It doesn't matter, it's more about getting something out there.

So you can use natural light. Natural light is a really good thing to use, or a flood light or a down light or something, but you need people to see you, that's all that really matters. For those people who are shy and don't want to be in front of a camera, web video marketing can still be a part of your campaign. The advent of screen capture software is probably a life saver for you. You can use Camtasia or ScreenFlow.

by: Jimmy Cox

POST COMMENT

Advantages Of Social Media To Your Net Marketing Campaign It Telemarketing Firms: Your Ally In Getting You Ahead In Technology Marketing My 2 Top Traffic Sources From Article Marketing Text Message Marketing Software The Many Faces Of Online Marketing London You Are Now Equipped With Some Seriously Valuable Marketing How A Good Marketing Firm In Houston Can Help You Gain A Competitive Edge Make Your Facebook Marketing Effective With Joomla Facebook Extension Get More Multi Level Marketing Opportunities With Gdi Coop Online Marketing Success Tips To Use Now 10 Magnets To Capture Leads For Your Club Marketing 6 Tips On Capturing Great Golf Course Marketing Testimonials All About Online Marketing