Instances Where Low: Quality-Score Keywords Work Wonders

Instances Where Low: Quality-Score Keywords Work Wonders

For all those dealing with the Google AdWords game in the world of internet marketing services, the vital aspect of quality score must is of extreme importance for the success of their account. Generally, the more your quality score is, the more favorite you will be to Google, which eventually decides the lower rate that you will be charged for having your ads appearing in strong positions in the search engine result pages. However, in contrast, a few instances are known in which low-Quality-Score keywords has worked really well. Let us sneak a peek in such instances where it is good to have low-Quality Score keywords for your internet marketing services:

The keywords bring in improved ROI: If you are earning a high percentage of profit from keywords having quality score of 4 or 5, naturally, you would not mind maintaining such low quality-score keywords in your ads. Although your ad may line up at a little lower position in the search results, it is not of much worries till the time, it drawing good money to you. Definitely, this seems like a contrasting situation, which could be explained with the fact of maintaining a low click-through rate, but a high conversion rate. This means that although it is true that not a great number of visitors are clicking your ad, but most of those who are clicking are getting converted. To have a situation like this, it is must to have a truly relevant ad copy to your offering.

Importance of Keywords for Branding: Since your target market forms the backbone of your internet marketing services, most advertisers choose to survey their target audience to create a list of keywords that they relate the most to the offered products. However, now this list may have a few low Quality Scores which you would gladly include in your advertising campaign if they add on significantly to your branding purpose. There could be a possibility where even after having a low CTR, your ads are offering proper information to your visitors, about your offer and are convincing them to drop again later to convert. An interesting way to measure the re-visits, come from the source of view-through conversion statistics from your AdWords account.

Learning while beginning with an AdWords campaign: For starters in the AdWords campaign business, presence of Low- quality-Score keywords is logical, since they are yet in the process of learning how to optimize ads and landing pages, and are yet to implement their knowledge into practice. The learning process actually means that starters will imbibe the art of learning from their research and tweaking their campaigns. The experience will facilitate them a lot in situations where Google changes its Quality Score formula, or when they finally decide to advertise with different search engine.

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