Insulated Coffee Mugs: Traveling Billboards for Your Business by:Kim Medeiros

Let's face it; times are tough

Let's face it; times are tough. With the economy dipping lower than most of us have seen in our lifetime, the majority of businesses are being adversely affected. How is your business doing? Do you wish there was something that you could do to boost sales and inflate your bottom line? Fortunately, there is something you can do. Times like these call for creative and purposeful advertising. But advertising can be expensive, and it is usually the first thing to get cut when sales are down.

If you're running out of fresh, inexpensive ideas for your marketing campaigns, perhaps you should consider giving away promotional items such as insulated coffee mugs. Promotional products are very inexpensive to purchase, and they have a lot of advertising potential.

Take insulated coffee mugs for an example. Coffee mugs are like miniature traveling billboards for your business. One mug has the potential to be seen by hundreds of potential customers. And unlike newspaper ads that quickly get tossed into the rubbish, coffee mugs continue to advertise day after day. It is not uncommon for someone to hold onto their favorite coffee mug for years. Just think: advertising day after day, month after month and year after year, all for the price of an insulated coffee mug!

The following are a few examples of how and where your traveling billboards will be seen by your future customers:

* Mass Transit - Commuters always carry their morning dose of coffee with them. If they have a mug with your logo on it, they will likely carry it during their morning commutes. Your mugs could be viewed by dozens of people during a short period of time.

* Workplace - The advertising potential of your branded mugs does not stop with the morning commute. Most people will carry your mug into the workplace with them where it will enjoy a place of honor on their desk or be carried around with them while they socialize and conduct business with others. Either way, the number of people that your insulated coffee mugs come into contact with soars.

* Public Place - Some people even carry their coffee with them when they are out shopping and running errands. So, you see, there is literally no end to the amount of people that your miniature billboard could be exposed to.

Now that I have you thinking about how many people just one of your insulated coffee mugs can come into contact with, think about how many people you could reach by handing out 100 mugs or more. If you're looking for creative and effective advertising, you just found it!

Kim is the author of Discountmugs.com. If you would like more information about Insulated Coffee Mugs please visit http://www.discountmugs.com

About the author

Kim is the author of Discountmugs.com. If you would like more information about Insulated Coffee Mugs please visit http://www.discountmugs.com

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