Today, for most agencies, SEO generated leads are probably not going to make or break your business but insurance agency SEO should have a prominent place in your insurance marketing strategy moving forward. The longer you wait, the deeper the hole becomes and the more opportunities your agency will lose. Agencies which are updating their websites should include SEO in the project. Agencies must remember, however, that their technical IT team may not have the SEO skills to accomplish this on their own. Though some aspects of insurance SEO are technical, most require specialized tools and business acumen specific to this niche. If you are updating your insurance agency marketing plan, include SEO. Insurance agency SEO has now become a fundamental building block of an insurance agency marketing strategy.