Integrated Visual Content Into Your Internet Marketing Plan

Visual content is a great way to grab the attention of your audience

. Since it is quicker to consume and easier to execute in comparison to providing quality written content; one can leverage the appeal of visual content in creative ways in their internet marketing and social strategies.

Believe it or not, visual marketing plays directly or indirectly plays a significant role in all our promotional channels ranging from email marketing, organic search and obviously social media marketing. Here are some fascinating ways in which you can integrate your visual content for effective online marketing.

1.Visual Content and Social Media Marketing

The significance of visual content cannot be more evident that on social platforms, which are now being exclusively developed to accommodate images and other forms of visual content. Pinterest for example, is an upcoming social platform where users and organizations can share images by pinning and repining them. Retailers, photographers, art dealers and a range of other businesses have been able to leverage from this unique platform to showcase their products and their work.

Additionally, the new timeline format that is now offered on Facebook is testimony to how the worlds most popular social platform also sees a future in visual marketing. The opportunity begins from the point a brand is able to upload a much larger cover photo and expand visual posts in such a way that it takes up more space on your timeline and attracts more attention. Statistics show that photo albums on facebook timelines tend to generate two times more the engagement or call for action than other conventional types of post. This eventually means that the ranking system of this social platform will feature you more prominently on the news feed page of your fans.

Lets not forget the mobile based application for iPhone and Android, Instragram which offers some fascinating and fun editing and social sharing options for users of these smart phones. This photo equivalent of twitter is quite refreshing and engaging for users.

One cannot talk about visual content and not talk about YouTube, a video uploading and sharing platform that has taken the world by storm since its conception. Not only does this platform make video sharing so much easier, but the fact that it can so efficiently blend into other social and internet platforms such as blogs and websites makes it a valuable tool for internet marketers.

2.Visual Content and Blogs

Blogs tend to provide brands with the highest number of leads. This means that you need to treat your blog just like you treat your website and take into consideration the same norms of web design and content development for best results. Making blogs, your email communications and other organic search tools need to be made adequately visual so that they are more intriguing and appealing to your target groups.

For example, you can ensure that for every blog post that you make you have at least one relevant image against it which attracts readers to click on your entry.

Many designers and developers tend to oppose the use of too many images from the point of view of readability and efficiency in navigation. It is important for a marketer to derive a balance between visual and textual content to ensure a common goal of user appeal is achieved.

by: Stella Richard

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