Integrating Myob With Crm As A Way To Boost Profit

How do you achieve financially enhanced marketing efforts in order to increase your profit margin

? That's simple, it's called CRM software. There are two core areas when it comes to strategies for marketing: analysis and targeting.

Marketers must know their customers well in order to make profitable decisions. CRM software supports this by providing the means to collect and store a wide range of profiling information, such as:

>Demographic details such as their name, age, address, gender and race.

By looking at specific geographical areas, you can see which locations would be the most beneficial areas to target your marketing efforts to.

> Responses to surveys so you can see who responded to a prior survey and who didn't. This will also show you who had a positive or negative response to a prior marketing campaign.

By analyzing the past responses you've received in a marketing campaign, you can see who would likely respond to future campaigns and who wouldn't.

> Use of post-sales support services and the full history of their interactions with your customer service department.

If you don't have access to all your customer data easily and at anytime, then you are limiting yourself and hindering the marketing process. A/R transactions are traditionally kept away in MYOB software, making it hard for marketing people to have handy access and affecting their profitable decisions and strategies. Imagine the improvement in the quality of your planning and decision-making from knowing these metrics.

By utilizing CRM software you are giving your company the boost it needs and saving money in the long run because your marketing campaigns will be more focused. Previously, many companies have just done a mass marketing campaign which goes out to anyone and everyone. This can get so expensive. In addition, your marketing can quickly become ineffective and expensive if you are marketing to large masses versus a specific group of people or a specific geographical location.

CRM software allows you to look outside the box and see the overall picture when it comes to your customers and their buying patterns. Imagine if you just use an accounting program like MYOB or even just track everything in a spreadsheet. How much more difficult would it be to get the same targeted information? Slim to none. Sure it can be done but with a lot of time and effort which means in the end you're spending more money to pay someone to sort through all that data. What happens is that you end up costing more than doing research before the marketing campaign even gets off the ground. When used as a collaborative tool, CRM software together with your marketing campaign is sure to give your profits a boost.

by: Pete Kilby

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