Integrating Social Media With Drupal Development

Almost half the population of the world is connected on the social networking platform

and businesses have found the perfect platform to connect and market with millions from all around the world within a matter of a few clicks. This is one of the most important reasons for social media to get integrated into every business website these days. And Drupal developers have been efficiently doing this task of connecting a business based website to the various social media platforms with ease and in style.

Social Networking Giants such as Facebook, Twitter, and LinkedIn etc can be found as plug-ins and add-ons in business websites now. And these efficient plug-ins can be strategically placed by the Drupal developer in the website and can be used to connect the users profile in any social network with the website that is being currently used. The advantages of integrating a business website developed using Drupal with other social networking sites are various. The major one is that it helps extensively in the marketing and promotion of the website. Getting a website connected with one person in a social network helps in reaching out to at least a hundred more people.

Drupal Programmers utilize various plug-in utilities to add these social networks to entrepreneurial websites. And there are various such plug-in which can be used to integrate websites like twitter and facebook instantaneously.

The twitter module provided by Drupal which is exclusively for Twitter accounts. This module also helps the user to manage multiple twitter accounts from a single platform such as the users Drupals account. Posting tweets from ones Drupal account to twitter account is also fairly simple and doing other tasks can also be done such as favoriting a tweet and retweeting a tweet.

The Drupal module for Facebook enables Drupal programmers to utilize Drupal features even while developing applications for Facebook. Various advantageous features such as views, schemes and blocks are built-in functions of Drupal. These can be used while developing applications for Facebook. Drupal provisions such as Themes, Modules and sub-Modules help every Drupal programmer to choose and reduce the number of unwanted plug-ins to be present in the website.

Another module which called the FBConnect is the most significant module which completes the process of integration with a Drupal developers website with the facebook application that has been built. Moreover this module also helps in displaying the activity log of the facebook users account in the website. This social plug-in helps in marketing the website in facebook as the feed on facebook displays activities on the website.

by: Annie

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